Royalty-free music in your shop. What does it mean?
Updated
The short answer Royalty-free music is not a legal term, and that is exactly the problem. The word is used for three different things, and only one of them means for certain that you pay nothing to Buma/Stemra and Sena.
The three meanings It can mean music you pay for once instead of per use, music whose rights have expired, or music with no rights holder at all. Only in that last case can you be sure you owe nothing. With expired rights that only holds if the recording is free as well.
With RadioMatic RadioMatic's music has no human composer. You pay from € 29.99 a month, and nothing to Buma and Sena.
Truly royalty-free, because it is made with AI
- A station of your own. The best music in your business every day, and the station remembers your hits.
- We handle your switch. After your trial we cancel Buma/Stemra, Sena and your old music service for you, free of charge. How the switching service works.
- Just atmosphere music, or a complete business radio. With a presenter who mentions your business by name, news and your own adverts, if you want.
- Works on what is already there. Sonos, Chromecast, a browser or the line-in of your amplifier.
- 14 days free. A reply within one working day and live in under ten minutes.
From € 29.99 per location per month. What you now pay Buma/Stemra and Sena goes, and so does your current music subscription.
What do sellers mean by royalty-free?
With most suppliers of royalty-free background music, royalty-free means you buy one licence and may then use the track without limit within the terms. It means you do not keep paying that service.
That says nothing about Buma/Stemra and Sena. If a human composer who is affiliated is behind it, then in the Netherlands you simply owe payment on top of what you paid the stock service. Two bills, and the second arrives later.
What ought royalty-free to mean legally?
Nothing is genuinely due only when there is nobody who can claim anything. That is the case for work whose term of protection has expired and whose recording carries no neighbouring right, and for music with no human author.
For everything in between a rights holder exists. Whether and when they come forward changes nothing about their right to a fee. The three routes are set out in playing music without Buma and Sena.
What should you ask a provider?
Do not ask a provider whether the music is royalty-free, because the answer tells you almost nothing. Ask whether the Buma/Stemra and Sena levies are included in the amount, and if not, who pays them.
With most providers the answer is that the levies come on top and the bill sits with you. That is not a criticism of them. It is how the system works, and they cannot change it. But as long as you do not ask, you cannot compare quotes fairly.
Tariffs: Buma/Stemra and Sena, tariff year 2026. Sources are published on bumastemra.nl and sena.nl.
Work out what you save
Three questions, and you see what you now spend on Buma/Stemra, Sena and your music service.
What kind of business do you have?
How does it work at RadioMatic?
RadioMatic music has no human author. No composer, no lyricist, no performing artist, no commercially released phonogram. So there is nobody who can claim anything. That is a different situation from a licence where you do not keep paying.
That is why we do not call our music royalty-free in the marketing sense. We say that no rights holder exists. That is more precise, and you can check it.
Read the legal reasoningWhy RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Several locations | Set up per location | No | Set up per location | Yes, from one place, each with its own mood |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
Questions about royalty-free music
Further reading
- Does royalty-free music still exist? What Sena has said since 2024For Buma/Stemra it sometimes held true. For Sena it ended on 1 January 2024.
- Music without Buma and Sena. Is it possible?Which routes exist, what they really cost, and which one holds up.
- Can you use Spotify in a business?No, and here is why. Plus what it costs you if you do it anyway.
- Affordable background music for your businessWhat music in your business really costs, and how to avoid the second bill.
Ready to hear it for yourself?
Try RadioMatic free for 14 days. Your own station for your business, without Buma/Stemra and Sena, and cancel monthly if you pay monthly.
Rather talk first? Book a 15-minute call