Version 2.0, 21 October 2026. This statement covers this website, radiomatic.ai, and the RadioMatic app for chatbots (section 12). The RadioMatic service itself is covered by a separate data processing agreement, which you receive when you take out a subscription.
That distinction matters. This sales page uses analytics and advertising cookies so that we know which campaign works, but only after you have given consent. The service itself, meaning the RadioMatic dashboard and the stream in your business, contains no ad pixels and no third-party trackers. It runs entirely on European infrastructure. The “no trackers” promise on this page refers to that product, not to this website.
1. Controller
SmartLabel B.V. is the controller within the meaning of the General Data Protection Regulation (GDPR, in Dutch: AVG). RadioMatic is a trade name under which SmartLabel B.V. offers this service. It is not a separate legal entity. All rights and obligations therefore rest with SmartLabel B.V..
- SmartLabel B.V., trading under the brand SmartLabel.media
- Boterdiep 71, 9712 LL Groningen, the Netherlands
- Chamber of Commerce (KvK) number: 86253344
- [email protected] · 050 201 33 07
For questions about this statement or about your data you can also go straight to [email protected].
2. Consent first
We only place or read cookies and similar techniques once you have given consent in the cookie banner. Until then, no measurement or advertising script is loaded at all. If you choose “necessary only”, it stays that way. This follows from Article 11.7a of the Dutch Telecommunications Act (Telecommunicatiewet) and Article 6(1)(a) GDPR.
You can change or withdraw your choice at any time via . If you withdraw consent we delete the cookies concerned and reload the page so the scripts actually stop. Withdrawing consent does not affect the lawfulness of processing before that moment.
3. What we measure, and with which parties
If you consent to statistics, we use Google Analytics 4 to see which pages are visited, which source you arrive from and where visitors drop off. We also use Microsoft Clarity, which makes heatmaps and recordings of how visitors scroll and click, so we can see where something is unclear. Clarity does not record what you type into form fields. We use this to improve the site.
Separately, and without consent, we count per day how often each page is viewed, from which kind of source (such as Google, Bing or another site), and how often buttons and forms are used (such as the request form or the calculator). We store nothing that can be traced back to you: no IP address, no cookie and no other identifier, and nothing is stored in your browser. It is only totals per page per day. We also keep, without knowing whose it is, what was entered and calculated in the calculator.
If you consent to marketing, we also use Google Ads, the Meta Pixel (Facebook and Instagram) and the LinkedIn Insight Tag. With those we measure which ad leads to a request and we can show you a relevant ad on those platforms. In doing so, data such as your IP address, browser and device data, pages visited and click behaviour are processed, and a profile may be built for advertising purposes.
A full overview of the individual cookies, their purpose and their retention period can be found under .
4. Transfers outside the European Union
Google, Microsoft, Meta and LinkedIn are established in the United States and may process your data there. That transfer takes place on the basis of the EU-US Data Privacy Framework, for which the European Commission adopted an adequacy decision on 10 July 2023, supplemented by the European Commission’s standard contractual clauses. We point out that the level of protection in the United States may nevertheless differ from the European one. If you want to avoid this, refuse the marketing cookies.
5. Server logs
Our hosting provider keeps technical log files containing, among other things, your IP address, the address requested, the time and your browser type. This is done on the basis of our legitimate interest (Article 6(1)(f) GDPR) in the security and availability of the website. These logs are not used to build profiles and are deleted after fourteen days at most. The web server is located in the Netherlands.
6. If you contact us
If you fill in the request form on this site, we send your details straight to our own mailbox; the website itself does not store them. The other buttons open your own email program, phone app or WhatsApp. What you send through WhatsApp is processed by WhatsApp (Meta) under its own terms; we only use it to reply to you. For the free invoice check you upload your invoice; we send it as an attachment to our mailbox, use it only for the check and delete it afterwards, within 30 days at the latest. If you request your savings overview in the calculator, we email it as a PDF to the address you give, with a copy to our own mailbox; the website does not store that either. If you use a form, email or call us, we process the data you provide yourself: your name, company name, email address, phone number and whatever else you put in your message. The legal basis is the performance of, or the steps leading up to, an agreement (Article 6(1)(b) GDPR). We keep this correspondence for as long as it is relevant, and at most two years after the last contact. If it leads to an agreement, the statutory seven-year record-keeping obligation applies to the financial data.
If you ask for the switching service, we use your business name and address, the name of the person signing, your customer numbers with Mijnlicentie and your current music service, and your switch date. We do that only to cancel those agreements for you with your authorisation (Article 6(1)(b) GDPR). Those details go into the letters to Mijnlicentie and to your music service, and nowhere else. We keep the authorisation, the letters and the confirmations for as long as you are a customer and two years after that, so that you can show when you switched if Buma/Stemra or Sena ask later. After that we delete them.
If you book a call with the "Book a call" button, that happens on the Calendly website. Calendly stores the details you enter there (name, email address, phone number and what you write about your business) on our behalf, to schedule the call and send you a confirmation. We use them only for that call. Nothing from Calendly loads on our own site until you click the button.
Looking up your business in the calculator. In the calculator you can look up your business by name and town, or by KvK number. What you type is passed on by our server to the Business Register of the Netherlands Chamber of Commerce (KvK). When you choose your business, we retrieve its trade name, visiting address, type of business (SBI code), number of people working there, number of locations, legal form, website and the date the business started. With the address we ask the Land Registry (the BAG, via PDOK) for the floor area of the building. We use these details to fill in the calculator for you, and as described below. You can change everything yourself afterwards. The legal basis is that you ask us to, in the run-up to a possible agreement (Article 6(1)(b) GDPR). Business Register data can be personal data, for example for a sole proprietorship.
The Chamber of Commerce and the Land Registry only receive the query from our server, not your IP address. We keep the retrieved details for 24 hours, so that we do not have to request them twice, and then delete them. We do not store what you type. To prevent misuse, we keep track for at most one hour of how often searches come from the same address. We do that with a code that cannot be traced back to your IP address (Article 6(1)(f) GDPR). If you then request an overview or contact us, what is described above applies.
What we keep when you look up your business. If you look up your business in the calculator, we keep its KvK number and the details we retrieved from the KvK and the Land Registry (see above), what you fill in and work out in the calculator, the page where you did so and how you arrived at the site (for example via Google, an advert or an AI assistant). That way we know which businesses are interested in RadioMatic, and we can help you better if you contact us. We keep this for 30 days and then delete it. The legal basis is our legitimate interest in matching our offer to the businesses that are interested (Article 6(1)(f) GDPR). We do not send unsolicited email to a sole proprietorship or general partnership. Businesses that have told the KvK they do not want unsolicited advertising are never approached by us for marketing. If you do not want us to keep this, fill in the calculator yourself without looking up your business, or ask us to delete it at [email protected].
7. Sharing with third parties
We do not sell your data. Besides the advertising parties named above, we engage service providers who process data on our behalf, such as our hosting provider and our email provider. Data processing agreements have been concluded with those parties. Disclosure to other third parties only takes place where a statutory obligation requires it. If you use the business lookup in the calculator, the Chamber of Commerce and the Land Registry receive the query from our server (see chapter 6).
8. Your rights
Under the GDPR you have the right to:
- access your data (Article 15 GDPR);
- have inaccurate data corrected (Article 16 GDPR);
- have your data erased (Article 17 GDPR);
- have the processing restricted (Article 18 GDPR);
- receive your data in a commonly used format (Article 20 GDPR);
- object to processing based on legitimate interest, including direct marketing (Article 21 GDPR);
- withdraw your consent at any time (Article 7(3) GDPR).
Send a request to [email protected]. We respond within one month. If you disagree with how we handle your request, you can lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via autoriteitpersoonsgegevens.nl.
9. Fonts and external sources
The fonts on this site are loaded from our own server. No request goes to Google Fonts or any other external font domain, and your IP address is not shared for that purpose.
10. Security
The website is served exclusively over an encrypted connection (TLS). Access to the administration of the site is limited to staff who need it and is protected with two-factor authentication.
11. Changes
We update this statement when the website or the way we work changes. The current version is always on this page, with a version number and date at the top. If the cookie categories change materially, we will ask you to make a choice again.
12. The RadioMatic app in chatbots
RadioMatic offers an app for chatbots that support the Model Context Protocol, such as Claude and ChatGPT. The app answers questions about music on business premises: what Buma/Stemra and Sena cost, whether a licence is needed, and what RadioMatic costs. It runs at radiomatic.ai/mcp/ and, for ChatGPT, at radiomatic.ai/mcp/chatgpt/.
Which data. The app receives only the details a tool needs to calculate, such as the type of business, the floor area, the number of staff and the number of locations. We do not receive anything else you type into the chatbot. The app does not ask for your name, business name or contact details.
What we keep. To improve the app we keep an anonymous log of which chatbot connected (such as Claude or ChatGPT), which tool was used, in which language, for which type of business and how many locations, and for knowledge base searches the question and whether anything was found. We remove phone numbers and email addresses from a question, and we keep no IP address, name or contact details. We keep this log for at most twelve months. The legal basis is our legitimate interest in improving the app (Article 6(1)(f) GDPR). As with this website, our hosting provider keeps technical server logs (section 5). If you click a link to this website in an answer, the rest of this statement applies, including for cookies.
Where and with whom. The app runs in the Netherlands, with the same hosting provider as this website. We share the data with no one. The chatbot you use, for example from Anthropic or OpenAI, processes your conversation under its own privacy policy.