The bill

Does royalty-free music still exist? What Sena has said since 2024

Updated

Since 2024, royalty-free no longer means you pay nothing to Sena. Sena ended its policy of tolerating so-called rights-inclusive music on 1 January 2024, and since then the Sena fee is simply due for ordinary royalty-free stock music played in your business. The term royalty-free was really only accurate for Buma/Stemra, because the makers of that music were not members there. For Sena that does not work, because Dutch law gives the fee for released recordings to Sena alone. Music that has never been released as a phonogram falls outside it, and so far there is one ruling on that. With RadioMatic you pay nothing to Buma and Sena, because the music is generated entirely by AI and there are therefore no rightsholders.

What Sena changed on 1 January 2024

Rights-inclusive music was sold as background music where one subscription took care of everything. The makers were not members of Buma/Stemra, and the provider claimed it had also settled the rights in the recordings itself. After the Supreme Court judgment of 2020, Sena tolerated this for a while.

That has come to an end. "As of 1 January 2024, Sena has ended its tolerance policy regarding the use of so-called ‘rights-inclusive’ music. From that date, the statutory obligation to pay Sena an equitable remuneration for the communication to the public of commercial phonograms applies in full to this repertoire as well," Sena writes on its site (our translation). According to Sena, this was announced to providers more than three years in advance (Sena, rights-inclusive music under licence from 2024, in Dutch).

The sentence "royalty-free music no longer exists" does not appear on sena.nl. The closest is an email from Sena of October 2024, quoted by the Gelderland district court in a judgment. "Even music you composed yourself is not ‘royalty-free for Sena’," Sena wrote. Sena lost that case, as explained below (ECLI:NL:RBGEL:2025:6175, para. 2.6).

Royalty-free only held for Buma/Stemra because the two organisations work differently. Buma/Stemra can only collect for makers who have joined Buma/Stemra or a sister organisation. Sena collects the fee for released recordings under the law, and is the only party allowed to do so. How the two bills differ further is covered in royalty-free music for commercial use.

Why a licence from the provider does not help you

Article 7 of the Dutch Neighbouring Rights Act provides that you may play a phonogram released for commercial purposes without the consent of the artist and the producer, provided you pay an equitable remuneration. Article 15 says that this remuneration is paid to the designated organisation, which is charged "to the exclusion of others" with collecting and distributing it. That organisation is Sena.

The Dutch Supreme Court decided in 2020 how far this goes. A music publisher and producer had agreed directly with Tel Sell what it would pay for its music, using music by a composer who was not a member of Buma/Stemra. According to the Supreme Court, "not only the power to collect and distribute the equitable remuneration, but also the power to set it" belongs exclusively to Sena (our translation). Artists and producers therefore cannot agree that fee with a user themselves (ECLI:NL:HR:2020:1300, para. 3.1.7). That case concerned television, but district courts apply the same rule to music in a business.

Two examples from 2025. A Chinese restaurant in Overijssel paid a Belgian provider for an SD card with music. The court held that such a provider "cannot be equated" with Sena, awarded the claim of € 1,015.66 and prohibited the restaurant from playing music without a Sena licence (ECLI:NL:RBOVE:2025:2179, paras. 5.6 and 5.7). A Greek restaurant in Limburg had been told by its provider that "everything was taken care of". That case ended in a settlement in which the restaurant agreed to pay € 2,500 to Buma and Sena together, including costs. The court called the provider’s role "highly objectionable" (ECLI:NL:RBLIM:2025:6795, paras. 4.2 and 5.2).

So the licence you buy from a stock music provider covers your arrangements with that provider. The Sena fee is not part of it, even if the contract says it is. What happens when that bill arrives later is covered in a fine from Buma/Stemra.

Sena does not always win

There is one ruling in which Sena lost. A restaurant in Gelderland played only music that its own director had composed, produced and performed. The music was made solely for the restaurant and was not available to anyone else. Sena argued that a fee was due for that as well. The district court rejected the claim on 30 July 2025. The Supreme Court judgment concerns who collects the fee, but "this does not alter the fact that there must be a ‘phonogram released for commercial purposes’, which is not the case here" (ECLI:NL:RBGEL:2025:6175, para. 4.7, our translation). That is exactly the ground we stand on. Our music is made for one station, is not released and can be heard by nobody else.

Playing music to improve the atmosphere and sell more does not, according to the court, turn it into a released phonogram. "For that it is at the very least necessary that the phonogram is publicly available," the court wrote. Which equipment you use does not matter either (para. 4.9).

The court did draw a line. A phonogram made available online in such a way that anyone can listen to it at a time and place of their choosing also counts as released, even without any commercial intent (para. 4.6, Article 7(2) of the Act). As soon as self-made music is released or put online, the fee is due after all (para. 4.11). That also explains why stock music does fall under it, because it almost always sits in a catalogue anyone can listen to online. It is, moreover, one judgment by one district court judge, not settled case law.

On the Buma/Stemra side the line lies elsewhere. If the maker is not a member, Buma/Stemra cannot collect. Buma/Stemra does warn that the maker can then still claim money directly, and that it cannot protect you against that. "We as BumaStemra can only protect music users against claims from member music makers," its FAQ says (BumaStemra, do the makers need to be members, in Dutch, our translation). The routes to playing music without those bills are set out in music without Buma and Sena.

And music made entirely by AI?

On the Buma/Stemra side the answer is clear. Buma/Stemra itself states that "works made entirely by AI without human creative input" do not qualify "for registration, copyright or payment" (BumaStemra, works made by AI, in Dutch, our translation). That applies to music with no human composer or lyricist. It does assume the model does not imitate existing music by member makers, and that depends on what it was trained on. That is covered in AI music for business.

On the Sena side it is a position. Under Article 1 of the Act, a performer is a person who performs a work, and with fully generated music there is none. And Article 7 requires a phonogram released for commercial purposes, whereas music generated for a single station and heard only in customers’ premises is not released and not made available to the public. There is no performing artist and the music is not released as a phonogram. That is how we argue it in our legal memorandum.

Sena takes a different view. "The use of (illegal) AI-generated music does not release users from the obligation to pay a fee for the communication of music to the public," Sena writes on its AI page (Sena on AI, in Dutch, our translation). But Sena lost when it claimed a fee in court for music that had not been released. That the law also treats recordings of "other sounds" as a phonogram, not only recordings of a performance, does not change this, because what decides it is whether the music has been released.

With music made entirely by AI there is therefore nothing for Buma/Stemra to collect. For Sena the basis is the Neighbouring Rights Act, which in articles 1 and 7 requires a phonogram released for commercial purposes. Music made for one station and streamed only to that station is not released. On exactly that ground Sena lost a claim before the Gelderland district court in July 2025 (ECLI:NL:RBGEL:2025:6175).

A provider promises music without Buma and Sena. What should you check?

Several providers promise this, and they justify it in different ways. Ask two questions. Why is nothing due to Buma/Stemra, because the makers are not members or because there is no human maker? And why nothing to Sena, has the music ever been released or can it be heard online anywhere?

Ask for the reasoning, not for a certificate. A statement or certificate from a provider does not bind Sena, because Sena looks at the law and at the music you play. Good reasoning names the statutory provisions, the facts about how the music is made and the rulings it relies on, and it is in writing.

Also ask what happens if an invoice arrives anyway. Will the provider help you with the reasoning, and what does the contract say about it? A provider of ordinary stock music who says Sena is included in the price must be able to show that it holds a Sena licence for your business. Otherwise, since 2024, that bill simply lands with you.

Sources: Sena, rights-inclusive music under licence from 2024, Sena on AI, Dutch Neighbouring Rights Act, BumaStemra on works made by AI, BumaStemra on member makers and the four rulings cited on rechtspraak.nl, all in Dutch. Quotations are our translation. Consulted on 22 September 2026. This is information, not legal advice.

Where RadioMatic stands

RadioMatic’s music is generated entirely by AI and made specifically for your station. It is not released and not offered separately online, so it can be heard nowhere else. That is the same ground on which the restaurant in Gelderland won. Music made for one business and available to nobody else is not a phonogram released for commercial purposes.

On the Buma/Stemra side there is no composer and no lyricist, so nothing to collect. On the Sena side two provisions fall away. Article 1 of the Dutch Neighbouring Rights Act defines a performer as a person who performs a work, and with fully generated music that person is absent. Article 7 requires a phonogram released for commercial purposes, and our music is not released. That is how we argue in the legal memorandum that Sena has no basis. For Sena the basis is the Neighbouring Rights Act, which in articles 1 and 7 requires a phonogram released for commercial purposes. Music made for one station and streamed only to that station is not released. On exactly that ground Sena lost a claim before the Gelderland district court in July 2025 (ECLI:NL:RBGEL:2025:6175).

You pay one amount per location per month, from € 29.99 excl. VAT when paid annually, with a 14-day free trial. The station plays on what you already have, such as Sonos, Chromecast, a browser or an amplifier via line-in. See pricing.

Read the legal reasoning

Why RadioMatic is something other than a playlist or the radio

A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.

PlaylistOrdinary radioRoyalty-freeRadioMatic
New musicFixed listYes, but not your choiceLimited catalogueNew every day
Music that is yours aloneNoNoNoYes, your own hits
Fits the time of daySwitch it yourselfNoSwitch it yourselfAutomatic
Names your businessNoNoNoYes
Your own offersNoOnly if you buy advertisingNoYes, with no studio
Local news and weatherNoYes, the station’sNoYes, your town, your choice of topics
Other people’s advertsNoYesNoNo
Buma/Stemra and SenaPayablePayableSee the termsNot payable
  • New music every day

    The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.

  • It names your business

    Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.

  • It moves with the day

    The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.

  • Local news if you want it

    A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.

  • No one else’s advertising

    On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.

  • Every location from one screen

    Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.

A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.

One more thing

Questions that come with this

As stock music you may use under a single licence, yes. As music for which you pay nothing to Sena in your business, no longer. Sena ended its tolerance of rights-inclusive music on 1 January 2024. Only music that has never been released as a phonogram falls outside the Sena fee.
Beta · Open now

Ready to hear it for yourself?

Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.

Listen first