Background music for your fast food outlet, without Buma and Sena
RadioMatic gives every outlet in your chain the same sound and the same voice, run centrally from a single dashboard. Because the music is made entirely by AI, no payments are due to Buma/Stemra and Sena.
You easily pay
€ 1,952
a year to Buma/Stemra and Sena
If you play music in your business, this bill is compulsory. The amount is the base rate for the worked example below, and your music subscription comes on top of it.
Work out what you pay nowWith RadioMatic you pay
€ 29.99
per location per month, billed yearly
= € 360 a year, everything included
The Starter plan, excluding VAT. No payment is due to Buma/Stemra or Sena, so this is the whole amount. There is a free plan as well.
Fourteen days free to try. Monthly billing is available and costs 20% more, and only then can you cancel monthly. Once your application is approved, usually within five working days, your station is live in ten minutes.
What else you get
A chain wants to sound the same everywhere. A playlist per outlet does not get you there, because then every manager picks something different. With RadioMatic you set the style once for the whole chain. Every outlet still keeps its own name, its own opening hours and its own announcements. Put a deal on the menu board and in the same screen you put it into the DJ moments of all the outlets at once. Large chains have been doing that for years with centrally recorded tapes. Until now that took a studio and a production budget.
The DJ moments name the outlet and play your own offers between the tracks. You type the text and you hear it on the next round, in the voice you pick. Want music only at one location, then you switch off everything that speaks there. Local news on the hour can be on or off per outlet. So a place in a station concourse can sound different from a place on the edge of a village.
Third-party advertising never comes in between. So no competitor is advertising in your outlet, and no soft drink brand you have no deal with either. The music is generated and does not come from a fixed list. Your staff, who stand there for eight hours, keep hearing new music in the same style.
Does a takeaway fall under the hospitality tariff too?
Yes. A snack bar or takeaway is a hospitality business, even without a single seat inside. That puts you under the Buma/Stemra hospitality tariff and under the Sena table for hospitality background music. That is the most expensive tariff either organisation has. It surprises owners whose customers are never inside for longer than seven minutes. For small outlets there is also a kink at the bottom. Buma/Stemra has a separate bracket for the smallest floors, Sena does not. So a cramped takeaway pays Sena the same as a place three times its size.
If you run a chain, something else comes on top. The tariff applies per outlet. With ten places that same item stands on the budget ten times over, before the subscription and the equipment. And you want Amsterdam to sound the same as Venlo, so you look for one musical line you switch on centrally. If the seating area and the takeaway counter in one outlet play the same music from the same source, the floor areas are added together into one bracket. Put something different on at the counter and it becomes a second item.
With RadioMatic no payment is due to Buma/Stemra or Sena, because the music is generated entirely by AI and there are therefore no rights holders. Buma/Stemra itself states that works made entirely by AI without a human creative contribution do not qualify for copyright or payment. The same applies to Sena. The law requires a phonogram released for commercial purposes, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 672 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 1,280 |
| Together per year | € 1,952 |
Sources: Buma/Stemra, hospitality 2026, tariff sheet BUM.410.26/02, Buma/Stemra, hospitality, binding tariff text BUM.122.26/01, article 7, and Sena, 2026 tariff overview, page 4, table Horeca achtergrondmuziek. The Buma hospitality scale runs by floor area up to 30, 100, 200, 300, 400 and 500 m², and above that per 100 m² more. The Sena scale starts only at the bracket up to 100 m² and then runs up to 200, 300, 400 and 500 m². An outlet of 35 m² therefore lands in the same Sena bracket as one of 90 m². Article 7 of BUM.122 provides that floor areas are added together where the same music from the same source plays in different spaces, and that you pay for each space separately where different music plays. The tariffs apply per outlet. Amounts per year and base tariff, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
What music works in a fast food outlet?
In a fast food outlet you are not filling an evening. People order, wait a few minutes and are gone again. The music is up against a lot of other sound: a fryer, an extractor, a receipt printer, a screen calling out numbers and people passing on their order. If the music is too quiet, nobody hears it. If it is too loud, ordering at the counter turns into a shouting match.
What does work is an even pulse with few swings in volume. The outlet sounds less scattered as a result, without the music running over the ordering. Late in the evening the crowd changes, and then it can get heavier. The quiet hours between the peaks ask for the opposite. Then it is mostly staff in the outlet, and nobody wants to be kept up to tempo for eight hours on end.
With RadioMatic you set that per part of the day, per outlet or for the whole chain at once. The style is fixed and the tracks change. So your place sounds the same tomorrow as it does today, without it being the same record.
Every outlet on the equipment already in place
You do not have to replace anything. In most fast food outlets there is a small amplifier with a few ceiling speakers, and the stream goes in there through the line-in. If you have Sonos or a Chromecast, it plays on that. A browser on the till computer or on a tablet in the back office is enough to start. We do not supply speakers and you do not need them from us either.
With more outlets everything sits under one account. You see what is playing per location. You put a deal into all the outlets in one go, or only into the three where it runs. The kitchen or the crew room can get a zone of its own, with a different mood from the outlet itself. After your application is approved, usually within five working days, a station is live in ten minutes. That goes for the eleventh outlet you open next year as well. The first fourteen days are free.
What you can choose from today
Look for music for your fast food outlet and you end up with suppliers such as Mood Media and My Instore Radio. Mood Media lists fast food as a separate sector on its Dutch site, with music, drive-through systems and screens. My Instore Radio supplies a subscription with a discount from three outlets onwards.
With both of them you are playing music by human creators. That means two extra bills per outlet, from Buma/Stemra and from Sena. My Instore Radio says itself that licences for public use of music are not part of the subscription and cannot be part of it, and it points to Buma/Stemra for that. What that costs is set out above.
With RadioMatic your outlet in Amsterdam sounds the same as the one in Venlo, and the DJ names every outlet by its own name. Put a deal on the menu board and you put it into the DJ moments of all your outlets in one go, or only the three where it runs. Late in the evening the music can get heavier, and calmer again in the quiet hours between the peaks.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions that come with this
Other kinds of business
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- Background music for your lunchroom, without Buma and SenaLunchroom and sandwich shop
- Background music for your restaurant, without Buma and SenaBackground music for restaurants
- Background music for your wellness centre, without Buma and SenaWellness centres, sauna and spa
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.