What does Tunify cost? And why is it called Soundtrack now?
Tunify was acquired by Soundtrack Technologies on 4 February 2026 and continues under the name Soundtrack. According to their own pricing page the subscriptions cost € 24.99 to € 44.99 per zone per month. What is not included is the payment to Buma/Stemra and Sena: you have to arrange that yourself, and their site says so.
The published tariffs
Simple costs € 24.99 per zone per month, or € 22.49 billed annually. Plus costs € 34.99 or € 32.49. Premium costs € 44.99 or € 42.49. No amount is listed for Enterprise; that is on request.
Note the word zone. A zone is one music stream within a location. If you want something different in the restaurant than on the terrace, that is two zones and you pay twice. Koninklijke Horeca Nederland lists a member price from € 28 per month with a discount of up to twenty percent.
No VAT statement accompanies the published amounts.
The levies are not included, and they say so themselves
Their pricing page states that you must obtain a public performance licence yourself from the collecting societies in your own country. For the Netherlands those are Buma/Stemra and Sena.
Koninklijke Horeca Nederland is even more explicit: members get seventeen percent off their Buma and Sena music licences, to be arranged separately alongside the subscription.
That is not a criticism. It is how the system works and they cannot change it: music by human authors carries a levy, whoever supplies the stream. But it does mean a € 24.99 subscription is in practice the first of two amounts.
What to work out before you compare
Take the subscription amount, multiply it by twelve and by the number of zones, and add the annual payment to Buma/Stemra and Sena for your sector and floor area.
Only then do you have a figure you can put next to another offer. Work out the second half below.
Tunify tariffs: tunify.com/nl/pricing, retrieved 9 September 2026. Member price and licence discount: khn.nl. Acquisition by Soundtrack Technologies announced 4 February 2026. Levies: Buma/Stemra and Sena, tariff year 2026. We do not describe their service and compare only on published amounts and on whether the levies are included.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
Where we sit differently
Our subscription is per location rather than per zone, and no levies come on top. The music is generated entirely by AI: no composer, no lyricist, no performing artist, no commercially released phonogram — so no rights holder who can collect.
Whether we work out cheaper depends on your situation. The difference is not in the price of the subscription but in that second bill, which does not exist here.
Read the legal reasoningQuestions that come with this
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, cancel monthly after that.