Looking for an alternative to Tunify?
Updated
Alternatives to Tunify that publish a price in the Netherlands are Soundtrack itself, Synerplay, My Instore Radio, Backsound, Soundsuit, BusinessMusic.ai and RadioMatic. Mood Media works on quotation. According to its own pricing page, Tunify asks € 24.99 to € 44.99 per zone per month, or € 22.49 to € 42.49 billed annually. Tunify was acquired by Soundtrack Technologies on 4 February 2026 and continues under the name Soundtrack. The biggest difference between the alternatives is in the second bill. Music by human authors carries a payment to Buma/Stemra and Sena on top. For a shop up to 100 m² with at most five staff that is € 466 a year in 2026, and for hospitality up to 100 m² € 1,952.
What does Tunify cost now?
Soundtrack Technologies, the Swedish company known until this year as Soundtrack Your Brand, acquired both Tunify and the UK’s Ambie on 4 February 2026. Both services continue under the Soundtrack name (Music Business Worldwide, 4 February 2026). The Tunify pricing page is still up, with the same amounts as before the acquisition.
Simple costs € 24.99 per zone per month, Plus € 34.99 and Premium € 44.99. Billed annually that is € 22.49, € 32.49 and € 42.49. Tunify calls that fifteen percent off. No amount is listed for Enterprise. No VAT statement accompanies the amounts (tunify.com/nl/prijzen, retrieved on 22 September 2026).
Note the word zone. A zone is one music stream within a location. If you want something different in the restaurant than on the terrace, that is two zones and you pay twice. Providers that charge per location, RadioMatic among them, count it differently. The Tunify tariffs are set out in more detail under what Tunify costs.
That same pricing page states that you need your own public performance licence from your local collecting society. According to Tunify this applies just as much to CDs or the radio. For the Netherlands those are Buma/Stemra and Sena.
Which bill comes on top with almost every alternative?
As soon as customers, or three or more staff, can hear the music, there is a public performance and a payment is due. That stands apart from who supplies the stream. No supplier can remove the obligation. Mijnlicentie, the joint collection office of Buma/Stemra and Sena, sets out when it applies.
These are the 2026 base rates, Buma/Stemra and Sena combined. A shop up to 100 m² with at most five staff pays € 466 a year, up to 200 m² € 608. Hospitality up to 100 m² pays € 1,952 a year, up to 200 m² roughly € 2,764. Register yourself and pay on time and you get up to 33.33% off. The tables by sector and floor area are on music licence costs, and the build-up for shops under music in shops.
That makes the gap between a € 25 and a € 30 subscription smaller than it looks. For an 80 m² café the payment is roughly five times the subscription. Work out your own figure in the calculator below.
There is one exception. Where there is no human author, there is no rights holder who can collect. Which routes exist for that, and where the catches are, is set out under music without Buma and Sena.
Which alternatives are there, and what do they cost?
Soundtrack, the party that acquired Tunify, publishes Dutch prices. Soundtrack Essential costs € 39 per zone per month, or € 35 billed annually, invoiced yearly at € 420. The Unlimited add-on costs an extra € 22 per zone per month, or € 20 billed annually. Messaging costs € 9 and Hifi audio € 7 (soundtrack.io/nl/pricing).
Synerplay charges per playback point and lists Start at € 14 a month, Direct at € 21 and Pro at € 29, or € 13, € 20 and € 27 billed annually. Synerplay writes that the reproduction rights fee is settled within its tariff. It also writes that you pay the Buma/Stemra and Sena licences yourself, directly to the collecting societies (synerplay.com/prijzen).
My Instore Radio asks € 15.49 a month for Lite and € 22.29 for Pro, billed annually. Its page carries the line "Licensing for public use of music is not and cannot be included" (myinstoreradio.com/pricing). Backsound asks € 39.95 a month including a mini PC with a screen, or € 34.95 for the software on your own computer. Backsound writes that the business owner remains responsible for the public performance licence (backsound.nl). Soundsuit lists Curated from € 29 per zone per month billed annually and Control from € 39. According to Soundsuit, outside the United States you arrange a licence with your local collecting society yourself (soundsuit.fm).
Mood Media publishes no tariffs for the Netherlands and works on quotation. What is public is the US price list of $ 15.30 to $ 36.50 a month billed annually. See what Mood Media costs. BusinessMusic.ai supplies AI music from € 15.99 per location per month and Bespoke from € 24.99. It writes that the fees to collecting societies are included in that amount. A broader list of providers serving the Netherlands is on the background music buyer’s guide.
How do you compare providers fairly?
Work out one annual figure per provider. Take the monthly amount and multiply it by twelve and by the number of zones or locations you need. Then add the annual payment to Buma/Stemra and Sena for your sector and floor area. Only then are you comparing like with like.
Ask three questions while you do. Does the provider charge per zone or per location? That matters as soon as you have a terrace or a second room. Are the levies included, and if so, can they show that a licence with Sena has been taken out for your business? And why is nothing due? Because the provider pays and passes on the cost, or because there is no human author.
Those two models look alike in the advertising, but legally they are very different things. Ask for the answer on paper. If it goes wrong, the invoice lands with you and not with your supplier.
Sources: tunify.com/nl/prijzen, soundtrack.io/nl/pricing, Music Business Worldwide on the acquisition, Synerplay, My Instore Radio, Backsound, Soundsuit, BusinessMusic.ai, Mood Media and Mijnlicentie. Prices as the providers publish them themselves, retrieved on 22 September 2026. Levies: Buma/Stemra and Sena, tariff year 2026, base rates per year, Sena including the RAAP-PPI surcharge. We do not describe their service and compare only on published amounts, on per zone or per location, and on whether the levies are included.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
What RadioMatic does differently
RadioMatic charges per location. If you have a terrace or a second room with different music, it is still one subscription. Starter costs € 29.99 per location per month billed annually, excluding VAT. Paying monthly is 20% more, and you can then cancel monthly. Fourteen days free to try. You get your own station, with DJ moments that mention your business by name, your own offers between the tracks and local news if you want it. It plays on what you already have, such as Sonos, Chromecast, a browser or an amplifier over line-in.
The music is generated entirely by AI. There is no composer and no lyricist, and Buma/Stemra writes itself that works made entirely by AI without human creative input do not qualify for registration, copyright or payment. There is no performing artist either. So nothing is due to Sena either, as we set out in our legal memorandum. For Sena the basis is the Neighbouring Rights Act, which in articles 1 and 7 requires a phonogram released for commercial purposes. Music made for one station and streamed only to that station is not released. On exactly that ground Sena lost a claim before the Gelderland district court in July 2025 (ECLI:NL:RBGEL:2025:6175).
Whether we work out cheaper depends on your situation. With one zone and a small shop the subscription barely differs. The difference is in that second bill and in the number of rooms. What you get is on the pricing page.
Read the legal reasoningWhy RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions about Tunify and alternatives
Further reading
- Looking for an alternative to Soundtrack Your Brand?Soundtrack’s Dutch prices, what is not included, and which other providers there are.
- What does Tunify (now Soundtrack) cost?The published tariffs, and why the levies still come on top.
- What does Mood Media cost in the Netherlands?No Dutch tariffs published. What is publicly available.
- Looking for an alternative to Synerplay?What Synerplay offers and costs, what is not included, and which alternatives exist.
Ready to hear it for yourself?
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