Looking for an alternative to Tunify?

Tunify is becoming Soundtrack. What does that mean for you?

Tunify is continuing as Soundtrack. According to Tunify itself customers are moved over in phases, around their next renewal, and you get an email about it well in advance. Your Tunify playlists do not move across automatically. For that you contact them yourself.

With Soundtrack you pay per zone, and the Buma/Stemra and Sena levy still comes on top. That email is a good moment to compare. With RadioMatic you pay per location and nothing to Buma/Stemra or Sena, because the music is made with AI. We handle the switch. After your trial we cancel your old music service, Buma/Stemra and Sena for you free of charge. How the switching service works.

What does Tunify cost now?

Soundtrack Technologies, the Swedish company known until this year as Soundtrack Your Brand, acquired both Tunify and the UK’s Ambie on 4 February 2026. Both services continue under the Soundtrack name (Music Business Worldwide, 4 February 2026). The Tunify pricing page is still up, with the same amounts as before the acquisition.

Simple, the cheapest package, costs € 269.88 per zone a year, billed annually. Plus and Premium cost more, and no amount is listed for Enterprise. No VAT statement accompanies the amounts (tunify.com/nl/prijzen, retrieved on 22 September 2026).

Note the word zone. A zone is one music stream within a location. If you want something different in the restaurant than on the terrace, that is two zones and you pay twice. At RadioMatic you pay per location, so a terrace with different music is not a second subscription. The Tunify tariffs are set out in more detail under what Tunify costs.

That same pricing page states that you need your own public performance licence from your local collecting society. According to Tunify this applies just as much to CDs or the radio. For the Netherlands those are Buma/Stemra and Sena.

Which bill comes on top with almost every alternative?

As soon as customers, or three or more staff, can hear the music, there is a public performance and a payment is due. That stands apart from who supplies the stream. No supplier can remove the obligation. Mijnlicentie, the joint collection office of Buma/Stemra and Sena, sets out when it applies.

How much that is depends on your sector and your floor area. In 2026 a shop up to 100 m² pays € 466 a year, hospitality of the same size € 1,952. The tables by sector and floor area are on music licence costs, and the build-up for shops under music in shops.

That is why a difference of a few euros on the subscription says little. For an 80 m² café the payment is more than seven times the subscription. Work out your own figure in the calculator below.

There is one exception. Where there is no human author, there is no rights holder who can collect. Which routes exist for that, and where the catches are, is set out under music without Buma and Sena.

Which alternatives are there, and what do they cost?

With most providers of well-known music you pay a subscription, and Buma/Stemra and Sena come on top. They say so themselves. Soundtrack, the company that acquired Tunify, starts at € 420 per zone a year. Synerplay, My Instore Radio, Backsound and Soundsuit also work with a subscription. Mood Media works on quotation, see what Mood Media costs. Work out below what Buma/Stemra and Sena cost for your business.

BusinessMusic.ai supplies AI music from € 191.88 a year and says the collecting society fees are included. With RadioMatic you pay from € 29.99 per location per month, with no Buma/Stemra and no Sena. More providers are listed in the background music buyer's guide.

How do you compare providers fairly?

Work out one annual figure per provider. Take the monthly amount and multiply it by twelve and by the number of zones or locations you need. Then add the annual payment to Buma/Stemra and Sena for your sector and floor area. Only then are you comparing like with like.

Ask three questions while you do. Does the provider charge per zone or per location? That matters as soon as you have a terrace or a second room. Are the levies included, and if so, can they show that a licence with Sena has been taken out for your business? And why is nothing due? Because the provider pays and passes on the cost, or because there is no human author.

Those two models look alike in the advertising, but for each one you have to be able to show something different. Ask for the answer on paper. If it goes wrong, the invoice lands with you and not with your supplier.