Looking for an alternative to Soundtrack Your Brand?
Updated
Alternatives to Soundtrack Your Brand with a published price are Tunify, Synerplay, My Instore Radio, Backsound, Soundsuit, BusinessMusic.ai and RadioMatic. Mood Media works on quotation. Soundtrack Your Brand has been called Soundtrack since this year and costs € 39 per zone per month in the Netherlands, or € 35 billed annually, invoiced yearly at € 420. Performing rights are not included in that subscription, and Soundtrack says so itself on its Dutch licensing page. Those payments to Buma/Stemra and Sena come to € 466 a year in 2026 for a shop up to 100 m² with at most five staff, and € 1,952 for hospitality up to 100 m², base rate.
What is Soundtrack, and what does it cost?
Soundtrack Technologies is a Swedish company that started in 2013 as a joint venture with Spotify. It was called Soundtrack Your Brand and on 4 February 2026 it acquired Belgium’s Tunify and the UK’s Ambie. Both services continue under the Soundtrack name (Music Business Worldwide, 4 February 2026).
The Dutch pricing page carries one subscription. Soundtrack Essential costs € 39 per zone per month, or € 35 billed annually with ten percent off, invoiced yearly at € 420. On top of that come add-ons per zone: Unlimited, for more control over the running order, costs an extra € 22 a month or € 20 billed annually, Messaging for spoken announcements € 9 and Hifi audio € 7. No amount is listed for Enterprise (soundtrack.io/nl/pricing, retrieved on 22 September 2026).
Here too the meter runs per zone. A zone is one music stream within a location, so two rooms with different music are two subscriptions. If you run a restaurant with a terrace that needs different music, you pay € 840 a year rather than € 420, billed annually. Providers that charge per location, RadioMatic among them, count it differently.
The Tunify pricing page is still online separately for now, with its own amounts. Simple costs € 24.99 per zone per month there and Premium € 44.99, or € 22.49 and € 42.49 billed annually. That build-up is set out under what Tunify costs.
Are Buma and Sena included in the Soundtrack price?
No. On its licensing page for the Netherlands Soundtrack puts it in three lines. Recording rights are included in your subscription, copyright is included, and performing rights are not. "In the Netherlands almost everything you need is included in your Soundtrack subscription, except a public performance licence," it says, pointing to Mijn Licentie. The comparison table on the pricing page says the same, namely that performing rights licences must be bought separately.
That is not down to Soundtrack. Music by human authors carries a payment to Buma/Stemra and Sena whoever supplies the stream. No supplier can remove that obligation. Mijnlicentie, the joint collection office of both organisations, sets out when it applies.
These are the 2026 base rates, Buma/Stemra and Sena combined. A shop up to 100 m² with at most five staff pays € 466 a year, up to 200 m² € 608. Hospitality up to 100 m² pays € 1,952 a year, up to 200 m² roughly € 2,764. Register yourself and pay on time and you get up to 33.33% off. The tables by sector are on music licence costs, the build-up for shops under music in shops. Work out your own situation in the calculator below.
For an 80 m² café that means € 420 of subscription and € 1,952 of levies. The levies are almost five times the subscription. That is why comparing two subscriptions without that second item says very little.
Which alternatives are there, and what do they cost?
Synerplay charges per playback point and lists Start at € 14 a month, Direct at € 21 and Pro at € 29, or € 13, € 20 and € 27 billed annually. Synerplay writes that the reproduction rights fee is settled within its tariff. It also writes that you pay the Buma/Stemra and Sena licences yourself, directly to the collecting societies (synerplay.com/prijzen).
My Instore Radio asks € 15.49 a month for Lite and € 22.29 for Pro billed annually. Its page carries the line "Licensing for public use of music is not and cannot be included" (myinstoreradio.com/pricing). Backsound asks € 39.95 a month including a mini PC with a screen, or € 34.95 for the software on your own computer. Backsound writes that the business owner remains responsible for the public performance licence (backsound.nl).
Soundsuit lists Curated from € 29 per zone per month billed annually and Control from € 39. According to Soundsuit, outside the United States you arrange a licence with your local collecting society yourself (soundsuit.fm). Mood Media publishes no tariffs for the Netherlands and works on quotation. What is public is the US price list of $ 15.30 to $ 36.50 a month billed annually, see what Mood Media costs.
BusinessMusic.ai supplies AI music from € 15.99 per location per month and Bespoke from € 24.99. It writes that the fees to collecting societies are included in that amount. Which routes exist for playing music without that bill is set out under music without Buma and Sena. A broader list of providers serving the Netherlands is in the background music buyer’s guide.
What should you ask before you switch?
Work out one annual figure per provider. Monthly amount times twelve, times the number of zones or locations, plus the annual payment to Buma/Stemra and Sena for your sector and floor area. With Soundtrack, count in the add-ons you need, because spoken announcements and free running order are not part of Essential.
Ask three questions while you do. Does the provider charge per zone or per location? Are the levies included, and if so, can they show that a licence with Sena has been taken out for your business? And why would nothing be due? Because the provider pays and passes on the cost, or because there is no human author. Legally that is a big difference.
Look at the equipment you need and at the notice period too. Some providers supply a player or a PC and price that in. Others run on what you already have. Ask for the answers on paper. If an invoice does arrive, it lands with you and not with your supplier.
Sources: soundtrack.io/nl/pricing, Soundtrack on music licensing in the Netherlands, Music Business Worldwide on the acquisition, tunify.com/nl/prijzen, Synerplay, My Instore Radio, Backsound, Soundsuit, BusinessMusic.ai, Mood Media and Mijnlicentie. Prices as the providers publish them themselves, retrieved on 22 September 2026. Levies: Buma/Stemra and Sena, tariff year 2026, base rates per year, Sena including the RAAP-PPI surcharge. We do not describe their service and compare only on published amounts, on per zone or per location, and on whether the levies are included.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
What RadioMatic does differently
RadioMatic charges per location. A terrace with different music is not a second subscription. Starter costs € 29.99 per location per month billed annually, excluding VAT. Paying monthly is 20% more, and you can then cancel monthly. Fourteen days free to try. Spoken announcements are part of the station itself. DJ moments that mention your business by name, your own offers and jingles between the tracks and local news on the hour are all included. Each site can have its own atmosphere, set from a single dashboard.
It plays on what you already have, such as Sonos, Chromecast, a browser or an amplifier over line-in. No new hardware is needed.
The music is generated entirely by AI. There is no composer and no lyricist, and Buma/Stemra writes itself that works made entirely by AI without human creative input do not qualify for registration, copyright or payment. There is no performing artist either. So nothing is due to Sena either, as we set out in our legal memorandum. For Sena the basis is the Neighbouring Rights Act, which in articles 1 and 7 requires a phonogram released for commercial purposes. Music made for one station and streamed only to that station is not released. On exactly that ground Sena lost a claim before the Gelderland district court in July 2025 (ECLI:NL:RBGEL:2025:6175). What each plan gets you is on the pricing page.
Read the legal reasoningWhy RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions about Soundtrack and alternatives
Further reading
- What does Tunify (now Soundtrack) cost?The published tariffs, and why the levies still come on top.
- What does Mood Media cost in the Netherlands?No Dutch tariffs published. What is publicly available.
- Looking for an alternative to Synerplay?What Synerplay offers and costs, what is not included, and which alternatives exist.
- Looking for an alternative to Tunify?What Tunify costs, which other providers there are, and the bill people forget when comparing.
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.