Background music for your clothing shop, without Buma and Sena
RadioMatic gives your clothing shop a station of its own with new music every day in the style that fits your brand, and because the music is made entirely by AI no payment is due to Buma/Stemra and Sena.
You easily pay
€ 608
a year to Buma/Stemra and Sena
If you play music in your business, this bill is compulsory. The amount is the base rate for the worked example below, and your music subscription comes on top of it.
Work out what you pay nowWith RadioMatic you pay
€ 29.99
per location per month, billed yearly
= € 360 a year, everything included
The Starter plan, excluding VAT. No payment is due to Buma/Stemra or Sena, so this is the whole amount. There is a free plan as well.
Fourteen days free to try. Monthly billing is available and costs 20% more, and only then can you cancel monthly. Once your application is approved, usually within five working days, your station is live in ten minutes.
What else you get
A clothing shop runs on what comes in and what has to go out. That rhythm is nowhere in your music at the moment. With RadioMatic it is. Between the tracks the DJ moments name your shop and tell people the new collection has arrived, that the second jumper is half price or how late you are open on a shopping Sunday. You type it in during the morning and it is there on the next round, in the voice you pick. An announcement like that would otherwise take a studio and a voice actor, and that bill never added up for one or two branches.
What is not in it matters just as much. Third-party advertising never comes between the tracks, so the chain two doors along is not advertising in your shop and no commercial plays for a brand you do not sell. If you do want a short bulletin on the hour with local news, the weather and the traffic, that is possible, with subjects you switch on and off yourself. Want an afternoon of music only, then you switch off everything that speaks.
The music is generated rather than pulled from a fixed list. Your customer stands in your shop for twenty minutes and does not notice, but your sales staff stand there for eight hours and would otherwise hear the same forty tracks come round every Thursday. Here the style stays the same while the tracks do not. With more branches you run them from one dashboard and every shop still keeps its own mood, its own offers and its own opening hours.
What does music in your clothing shop cost in Buma and Sena payments?
If you play music by human creators, you get two bills. Each one is worked out in a different way. Buma/Stemra looks at your floor. Your clothing shop falls in the shop category, which charges per square metre, in brackets. Within a bracket it makes no difference exactly how big you are. Pass the line and you are in the next one. Sena looks at your staff and counts the people who hear the music. So the two bills have nothing to do with each other.
So keep an eye on the stockroom and the upper floor. If the same music from the same source plays there as in the shop, Buma/Stemra adds the floor areas together into one bracket. Put a radio of its own on there and you pay for that space separately. At Sena that makes no difference. There everyone who hears the music counts, including the colleague who stands at the back all day.
With RadioMatic no payment is due to Buma/Stemra or Sena, because the music is generated entirely by AI and there are therefore no rights holders. Buma/Stemra itself states that works made entirely by AI without a human creative contribution do not qualify for copyright or payment. The same applies to Sena. The law requires a phonogram released for commercial purposes, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 427 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 181 |
| Together per year | € 608 |
Sources: Buma/Stemra, mechanical background music, binding tariff text BUM.129.26/01, article 7 and article 8, and Sena, 2026 tariff overview, page 8, table Verkoopruimtes I, algemene detailhandel. The category B scale runs by floor area up to 100, 200, 400, 800 and 1,600 m². The Sena scale runs by staff up to 5, 10, 25 and 50. Article 8 of BUM.129 provides that floor areas are added together where the same music from the same source plays in different spaces, and that you pay for each space separately where different music plays. Amounts per year and base tariff, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
What music suits your clothing shop?
In a clothing shop the music is part of how your brand sounds. A shop selling suits to people of fifty needs a different sound from a shop selling streetwear to sixteen-year-olds. That difference sits mostly in the tempo, in the bass and in how prominent the vocals are. What goes wrong in both cases is a fixed list someone put together once and never touched again. After a few months a shop like that sounds like a shop standing still.
The day has its own course as well. On a Tuesday morning someone walks quietly along the rail and the music is meant to hang in the space without asking for attention. On a Saturday afternoon the place is full, everyone is talking over each other and the volume of the building goes up by itself. A slightly firmer pulse works then, or the music disappears between the conversations. With RadioMatic you set that per part of the day and it changes by itself. Nobody behind the till has to think about it.
In the fitting rooms something else is going on. Someone stands there alone behind a curtain deciding whether he likes something. He hears exactly what is being said outside that curtain. Music that runs evenly there makes that a good deal less awkward than a silence in which every word at the till can be followed. Put a zone of its own in there and you set that separately from the same dashboard.
It works on the equipment already in place
You do not have to replace anything and you do not have to buy anything. RadioMatic is a stream. If you have a Sonos in the shop, the stream plays on it. If there are ceiling speakers on an amplifier, the usual picture in a shop unit of 120 m², the stream goes into that system through the line-in on that amplifier. A Chromecast on an existing installation works too, and a browser on the PC behind the till is enough to start.
If you want something different in the stockroom or in the fitting rooms than in the shop, you put a source of its own there and run both from the same dashboard. In a chain, every branch has a mood of its own under one account. After your application is approved, usually within five working days, your station is live in ten minutes. The first fourteen days are free.
What you can choose from today
Look for music for your clothing shop and you end up with suppliers who serve retail as a whole. Tunify has a Dutch retail page with fashion and accessories as its first category. Retail Radio from Cue Creative works at the top end of the market and makes a station of its own for chains such as MediaMarkt.
With both of them you are playing music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Tunify says itself that for commercial use or in a public setting you need a public performance licence of your own from your copyright organisation. Cue Creative gives advice on music rights at Buma/Stemra and Sena. What those bills cost is set out above.
With RadioMatic your clothing shop sounds calm on a Tuesday morning and, when the place is full on a Saturday afternoon, firmer by itself. By the fitting rooms the music runs evenly, so whoever is behind the curtain does not hear every word at the till. Between the tracks your customer hears that the new collection has arrived or how late you are open on a shopping Sunday.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions that come with this
Other kinds of business
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- Background music for your bakery, without Buma and SenaBackground music for bakeries
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.