Background music for your furniture store, without Buma and Sena
Looking for music for your furniture or home store? RadioMatic gives you a station of your own with calm music for the customer who sits down on a sofa for a while, and new tracks every day for your sales staff. Because the music is made entirely by AI, you pay nothing to Buma/Stemra, and nothing to Sena either.
You easily pay
€ 1,074
a year to Buma/Stemra and Sena
If you play music in your business, this bill is compulsory. The amount is the base rate for the worked example below, and your music subscription comes on top of it.
Work out what you pay nowWith RadioMatic you pay
€ 29.99
per location per month, billed yearly
= € 360 a year, everything included
The Starter plan, excluding VAT. No payment is due to Buma/Stemra or Sena, so this is the whole amount. There is a free plan as well.
Fourteen days free to try. Monthly billing is available and costs 20% more, and only then can you cancel monthly. Once your application is approved, usually within five working days, your station is live in ten minutes.
What else you get
In a furniture store the customer is inside for a long time. Someone buying a sofa or a dining table walks three rounds through the shop, sits down, gets up again and comes back a week later. Your sales staff hear the music eight hours a day, five days a week. That is where a fixed playlist breaks down, because after three weeks everyone on the floor knows the running order. RadioMatic makes the music itself instead of pulling it from a list. The style you pick stays, the tracks are different every day.
Between the tracks the DJ moments name your shop. You put your own messages in there, about the new collection, about free delivery and assembly, about the fabric samples customers may take home or about the Sunday opening. You type it in and it is there on the next round, in the voice you pick. You need no studio and no recorded tape for that. Want music only for a while, then you switch off everything that speaks. On the hour a short bulletin can follow with what is happening in your town.
Third-party advertising never comes in between, so the kitchen shop down the road is not advertising in your showroom. With more than one location you run everything from a single dashboard. Each shop keeps its own mood, its own messages and its own opening hours.
What does music in your furniture store cost in Buma and Sena payments?
If you play music by human creators in your furniture store, you get two bills, and they are based on two different things. That surprises most owners. Buma/Stemra looks at the floor area of your shop. A furniture store falls in the ordinary shop category there. The dearer category is for self-service businesses, supermarkets and department stores, and a shop where salespeople guide customers does not belong in it.
For that same shop Sena looks at the number of staff who can hear the music. With three people on the floor you therefore pay Sena the same as a shop a third of your size. Take on one more person and cross a line in the table, and that amount doubles while your shop does not gain a single square metre. On the Buma side, watch your warehouse and your workshop as well. If the same music from the same source plays there as in the shop, those metres are added together into one bracket. If something else plays, you pay for each space separately.
With RadioMatic you pay nothing to Buma/Stemra or Sena, because the music is generated entirely by AI and there are therefore no rights holders. Buma/Stemra itself states that works made entirely by AI without a human creative contribution do not qualify for copyright or payment. The same applies to Sena. The law requires a phonogram released for commercial purposes, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 711 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 363 |
| Together per year | € 1,074 |
Sources: Buma/Stemra, mechanical background music, 2026 prices, Buma/Stemra, binding tariff text BUM.129.26/01, Sena, 2026 tariff overview, mijnlicentie.nl. Buma/Stemra charges a furniture store in category B, because article 7 of BUM.129.26/01 lists shops in that category, with the exception of self-service businesses, supermarkets and department stores. Sena charges in the table Verkoopruimtes I (retail spaces I), general retail, which is based on the number of FTEs who can hear the music and which steps up at 5, 10, 25 and 50 FTEs. Article 8 of BUM.129.26/01 adds floor areas within one building together when the same music from the same sound source plays there, and charges for each space separately when different music plays. Amounts per year, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
Music that gives the customer time
In a furniture store the customer is buying something they think about. You do not buy a sofa of three thousand euros in four minutes, and anything that creates haste works against you here. Music with a high tempo and a hard pulse pushes people towards the exit. What works here is a calm underlayer without big jumps in volume, so that a customer who sits down on a sofa stays sitting. Textile, carpet and upholstered furniture damp the sound considerably. So you need less volume than you would think, and more speakers spread across the shop.
Then the sales conversation. Your salesperson stands with a customer at a cabinet for five or ten minutes and explains the difference between oak and veneer. Music with insistent vocals lies right across that. Instrumental music, or vocals that stay in the background, gives that conversation room and makes the silence between two sentences less awkward. On an empty Tuesday morning in a large shop you notice that more than on a busy Saturday.
Larger furniture stores are laid out in departments. Bedrooms ask for something other than home accessories, and the kitchen display something other than the outlet corner at the back. With RadioMatic you set per zone what plays there and let it move with the part of the day, without anyone having to turn a knob.
It works on the system already in place
A shop of 600 m² usually has a 100-volt system. That is one amplifier with many speakers over long distances, each with a transformer of its own. Systems like that last for years and you do not have to replace anything. RadioMatic is a stream and goes into the system through the line-in on your existing amplifier. If you work with Sonos, a Chromecast or a PC in the office, the stream plays there just as well. A browser is enough to start.
The zones you have now stay as they are. If you want something different upstairs than downstairs, you put a source of its own there and run both from the same dashboard. With several locations each shop has a mood of its own under one account. After your application is approved, usually within five working days, a station is live in ten minutes. The first fourteen days are free to try.
What you can choose from today
Look for music for your furniture store and you end up with providers who serve retail as a whole. Synerplay has a separate page for retail and lists shops, department stores and boutiques there. IMPAQT Media from Naarden works with a box of its own that you plug into your existing sound system.
With both of them you play music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Synerplay says itself that in the Netherlands you need those two licences, and that you arrange them directly with the rights organisations. What that costs is set out above.
With RadioMatic the music in your furniture store stays calm while your salesperson explains the difference between oak and veneer at the cabinet, and it is new every day for the people on the floor for eight hours. The bedrooms and the outlet corner at the back each get a mood of their own. Between the tracks the DJ tells customers that the new collection has arrived, or that they may take the fabric samples home.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions that come with this
Other kinds of business
- Background music for your showroom, without Buma and SenaCar showroom and dealership
- Background music for your garden centre, without Buma and SenaGarden centre and plant centre
- Background music for your clothing shop, without Buma and SenaBackground music for clothing shops
- Background music for your bookshop, without Buma and SenaBackground music for bookshops
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.