Background music for your furniture store, without Buma and Sena
Looking for music for your furniture store, home store or a shop on a furniture retail park? RadioMatic gives you a station of your own with calm music for the customer who sits down on a sofa for a while, and new tracks every day for your sales staff. Because the music is made with AI, you pay nothing to Buma/Stemra and Sena.
With RadioMatic from € 29.99 per location per month, without Buma and Sena. News and your own announcements with Professional. See all plans
What do you pay now for music in your furniture store?
Three questions, and you see what you now spend on Buma/Stemra, Sena and your music service.
How big is your business?
What else you get
Customers stay a long time In a furniture store the customer is inside for a long time. Someone buying a sofa or a dining table walks three rounds through the shop, sits down, gets up again and comes back a week later. Your sales staff hear the music eight hours a day, five days a week.
Different tracks every day That is where a fixed playlist breaks down, because after three weeks everyone on the floor knows the running order. With RadioMatic the music is made with AI rather than pulled from a fixed list. The style you pick stays, and new music arrives every day, and what suits your business comes back as your own hits.
Collection and delivery announced Between the tracks the DJ moments name your shop. You put your own messages in there, about the new collection, about free delivery and assembly, about the fabric samples customers may take home or about the Sunday opening.
Music only, or local news You type it in and it is there on the next round, in the voice you pick. You need no studio and no recorded tape for that. Want music only for a while, then you switch off everything that speaks. On the hour a short bulletin can follow with what is happening in your town.
No adverts from anyone else Third-party advertising never comes in between, so the kitchen shop down the road is not advertising in your showroom. With more than one location you run everything from a single dashboard. Each shop keeps its own mood, its own messages and its own opening hours.
What does music in your furniture store cost in Buma and Sena payments?
Ordinary shop category at Buma If you play music by human creators in your furniture store, you get two bills, and they are based on two different things. Buma/Stemra looks at the floor area of your shop. A furniture store falls in the ordinary shop category there. The dearer category is for self-service businesses, supermarkets and department stores, and a shop where salespeople guide customers does not belong in it.
One more employee doubles Sena For that same shop Sena looks at the number of staff who can hear the music. A large furniture store with three people on the floor therefore pays Sena as much as a small shop with three people. Take on one more person and cross a line in the table, and that amount doubles while your shop does not gain a single square metre.
Warehouse and workshop count too On the Buma side, watch your warehouse and your workshop as well. If the same music from the same source plays there as in the shop, those metres are added together into one bracket. If something else plays, you pay for each space separately.
No fees for AI-made music With RadioMatic you pay nothing to Buma/Stemra or Sena, because the music is made entirely with AI. Buma/Stemra itself says that music made entirely by AI, without a creative contribution from a person, does not qualify for copyright or payment. The same applies to Sena.
What the law and the court say Sena can only collect for a recording that has been commercially released, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 711 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 363 |
| Together per year | € 1,074 |
Sources: Buma/Stemra, mechanical background music, 2026 prices, Buma/Stemra, binding tariff text BUM.129.26/01, Sena, 2026 tariff overview, mijnlicentie.nl. Buma/Stemra charges a furniture store in category B, because article 7 of BUM.129.26/01 lists shops in that category, with the exception of self-service businesses, supermarkets and department stores. Sena charges in the table Verkoopruimtes I (retail spaces I), general retail, which is based on the number of FTEs who can hear the music and which steps up at 5, 10, 25 and 50 FTEs. Article 8 of BUM.129.26/01 adds floor areas within one building together when the same music from the same sound source plays there, and charges for each space separately when different music plays. Amounts per year, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026. Also used ECLI:NL:RBGEL:2025:6175.
Music that gives the customer time
No hurry over a big purchase In a furniture store the customer is buying something they think about. You do not buy a sofa of three thousand euros in four minutes, and anything that creates haste works against you here. Music with a high tempo and a hard pulse pushes people towards the exit.
Less volume, more speakers What works here is a calm underlayer without big jumps in volume, so that a customer who sits down on a sofa stays sitting. Textile, carpet and upholstered furniture damp the sound considerably. So you need less volume than you would think, and more speakers spread across the shop.
Room for the sales conversation Then the sales conversation. Your salesperson stands with a customer at a cabinet for five or ten minutes and explains the difference between oak and veneer. Music with insistent vocals lies right across that. Instrumental music, or vocals that stay in the background, gives that conversation room and makes the silence between two sentences less awkward. On an empty Tuesday morning in a large shop you hear such a silence more than on a busy Saturday.
Each department its own sound Larger furniture stores are laid out in departments. Bedrooms ask for something other than home accessories, and the kitchen display something other than the outlet corner at the back. With RadioMatic you set per zone what plays there and let it move with the part of the day, without anyone having to turn a knob.
It works on the system already in place
Your 100-volt system stays A shop of 600 m² usually has a 100-volt system. That is one amplifier with many speakers over long distances, each with its own transformer. Systems like that last for years and you do not have to replace anything. RadioMatic is a stream and goes into the system through the line-in on your existing amplifier. If you work with Sonos, a Chromecast or a PC in the office, the stream plays there just as well. A browser is enough to start.
Upstairs different from downstairs The zones you have now stay as they are. If you want something different upstairs than downstairs, you put a separate source there and run both from the same dashboard. With several locations each shop has its own mood under one account. You hear back within one working day, and after that your station is live in under ten minutes.
What you can choose from today
Suppliers for all of retail Look for music for your furniture store and you end up with providers who serve retail as a whole. Synerplay has a separate page for retail and lists shops, department stores and boutiques there. IMPAQT Media from Naarden works with its own box that you plug into your existing sound system.
Two extra bills With both of them you play music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Synerplay says itself that in the Netherlands you need those two licences, and that you arrange them directly with the rights organisations. What that costs is set out above.
With RadioMatic the music in your furniture store stays calm while your salesperson explains the difference between oak and veneer at the cabinet, and it is new every day for the people on the floor for eight hours. The bedrooms and the outlet corner at the back each get a mood of their own. Between the tracks the DJ tells customers that the new collection has arrived, or that they may take the fabric samples home.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with Professional, no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, with Professional, your town |
| Other people’s adverts | No | Yes | No | No |
| Several locations | Set up per location | No | Set up per location | Yes, from one place, each with its own mood |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
Frequently asked questions about music in your furniture store
Other kinds of business
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- Background music for your clothing shop, without Buma and SenaBackground music for clothing shops
- Background music for your garden centre, without Buma and SenaGarden centre and plant centre
- Background music for your DIY store, without Buma and SenaDIY store and home improvement shop
Background music for business. What is allowed, what does it cost and what are your options?
Ready to hear it for yourself?
Try RadioMatic free for 14 days. Your own station for your business, without Buma/Stemra and Sena, and cancel monthly if you pay monthly.
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