Background music for your co-working space, without Buma and Sena
RadioMatic gives your co-working space a station of its own with a different mood in the lounge than on the flex floor, and because the music is made entirely by AI no payments are due to Buma/Stemra and Sena.
You easily pay
€ 1,709
a year to Buma/Stemra and Sena
If you play music in your business, this bill is compulsory. The amount is the base rate for the worked example below, and your music subscription comes on top of it.
Work out what you pay nowWith RadioMatic you pay
€ 29.99
per location per month, billed yearly
= € 360 a year, everything included
The Starter plan, excluding VAT. No payment is due to Buma/Stemra or Sena, so this is the whole amount. There is a free plan as well.
Fourteen days free to try. Monthly billing is available and costs 20% more, and only then can you cancel monthly. Once your application is approved, usually within five working days, your station is live in ten minutes.
What else you get
A co-working space sells a place where people are happy to sit all day, and the sound is part of that product. An empty, hard floor with forty laptops sounds different from a space with a soft layer under the conversations. With RadioMatic that layer is generated rather than pulled from a fixed list. So your members do not hear the same running order back every Tuesday. For someone who sits here five days a week, that matters more than for a passer-by.
Do you now use a Slack channel and a blackboard to tell your members things? From now on that can go between the tracks as well. The DJ moments name your location and play what you type in yourself. Think of drinks in the lounge at five, the big meeting room being taken tomorrow or the new members who have just started. You need no studio and no hired voice for it. Want music only, then you switch off everything that speaks.
On the hour a short news round can follow with the weather and the traffic, with only the subjects you pick yourself. Third-party advertising never comes in between. In a place full of freelancers and small teams that matters, because you do not want a competitor of your members advertising in your own lounge. With more locations you run them from a single dashboard. Each site keeps its own mood and its own announcements.
How do Buma and Sena charge a co-working space?
At Buma/Stemra a flex office falls under the separate tariff for work spaces. That charges per person rather than per square metre. According to the tariff text a work space is a space the public does not enter and where staff work. For most co-working spaces that fits, because you come in as a member or by appointment. Do you have a coffee bar that anyone can walk straight into, or do you sell things to passers-by there? Then a different tariff can apply to that part of your building. We are not going to guess about that. Ask in writing and keep the answer.
Few operators know that below three people nothing is due. Mijnlicentie.nl names as a condition that three or more employees can hear the music, in non-public spaces. The lowest Sena bracket starts at exactly that point. A small room with two fixed workstations falls outside it, and we sell you nothing for that either. Above that line, Buma/Stemra and Sena both charge in brackets by the number of people, with lines in different places. Move into the next bracket and the amount jumps up in one go. So it does not grow gradually with your occupancy.
With RadioMatic no payment is due to Buma/Stemra or Sena, because the music is generated entirely by AI and there are therefore no rights holders. Buma/Stemra itself states that works made entirely by AI without a human creative contribution do not qualify for copyright or payment. The same applies to Sena. The law requires a phonogram released for commercial purposes, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 569 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 1,140 |
| Together per year | € 1,709 |
Sources: Buma/Stemra, work spaces tariff sheet BUM.411.26/01, the binding tariff text for work spaces BUM.132.26/01 with the definition of a work space, Sena, 2026 tariff overview, page 9, table Bedrijfsruimtes / kantoren / werkplaatsen, and mijnlicentie.nl, do I need a music licence for the three-employee threshold. The Buma scale runs by FTE up to 10, 25, 50, 100 and 200. The Sena scale starts at 3 and runs up to 10, 25, 50, 100 and 200. Amounts per year and base tariff, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
Which music works on the flex floor, and which in the lounge?
On a flex floor someone writing a report sits next to someone on a call. Music does not solve that, but it does make the difference smaller. An even layer without peaks covers loose sounds, such as a drawer slamming shut or a conversation three desks away. That only works if the music itself asks for no attention. So little singing, no chorus that sticks and no sudden silences in which the space suddenly sounds bare.
The lounge and the coffee bar ask for the opposite. People come there to be away from their screen for a moment and to talk to each other. Music that is fuller and warmer fits there, with a bit more tempo, so that it does not feel like a waiting room. Phone booths and quiet rooms stay empty, and in meeting rooms you usually want to hear something only during the break. In practice that difference per space is what goes wrong, because nobody has time to pick another list at eleven. With RadioMatic you fix it per zone and per part of the day, and then it runs by itself.
A co-working space also has its own kind of audience. Your members do not just walk past, they know your building inside out after a few months. What gives atmosphere on day one starts to grate by day sixty. With RadioMatic the music is generated and does not come from a catalogue. The style you have set stays put, and the tracks change.
On the installation already there
In most co-working buildings something is already hanging. Sometimes that is a few Sonos speakers in the lounge, sometimes a ceiling system from the days when the building was still one company’s office. Both work. RadioMatic is a stream, so it plays on Sonos, on a Chromecast hanging off an amplifier, or into a 100-volt system through the line-in on your amplifier. A browser on a laptop behind the desk is also enough to get going.
You put a source of its own in each zone, so the lounge can play something different from the flex floor, and you run them all from the same dashboard. With more locations, those sit under one account with a mood of its own and its own announcements per building. After your application is approved, usually within five working days, a station is live in ten minutes. The first fourteen days are free to try.
What you can choose from today
Look for music for your co-working space and you end up with suppliers who serve offices in general. Soundtrack names offices as a sector and bills per zone. Synerplay has a Dutch offering that is the same for every sector.
With both of them you are playing music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Synerplay says itself that in the Netherlands you need those two licences, and points to mijnlicentie.nl for them. What that costs is set out above.
With RadioMatic your flex floor gets a calm layer that covers the conversations and the keyboards, while the lounge and the coffee bar can be fuller and warmer. Phone booths and quiet rooms you simply leave empty. Between the tracks your members hear your own announcements, such as the drinks at five or which meeting room is taken tomorrow.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions that come with this
Other kinds of business
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- Background music in your office, without Buma and SenaBackground music for offices
- Background music in your company restaurant, without Buma and SenaCompany restaurant and staff canteen
- Background music for your petrol station, without Buma and SenaPetrol station and shop
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.