Background music in your office, without Buma and Sena
RadioMatic gives your office a station of its own for the work floor, the coffee corner and reception, with a mood of its own for each space, on the equipment already in place.
You easily pay
€ 855
a year to Buma/Stemra and Sena
If you play music in your business, this bill is compulsory. The amount is the base rate for the worked example below, and your music subscription comes on top of it.
Work out what you pay nowWith RadioMatic you pay
€ 29.99
per location per month, billed yearly
= € 360 a year, everything included
The Starter plan, excluding VAT. No payment is due to Buma/Stemra or Sena, so this is the whole amount. There is a free plan as well.
Fourteen days free to try. Monthly billing is available and costs 20% more, and only then can you cancel monthly. Once your application is approved, usually within five working days, your station is live in ten minutes.
What else you get
In an office the people listening are mostly your own staff. Someone sits there eight hours a day, five days a week, at the same desk. That is a different audience from a shop, where someone browses for twenty minutes. A fixed list of three hundred tracks cannot carry that. After three weeks everyone recognises the intros and half your team knows which track comes next. With RadioMatic the music is generated rather than pulled from a list. So the style stays put, and the tracks are new every day.
Between the tracks the DJ moments name your company. You can add your own announcements too, such as the Friday drinks starting at five, the evacuation drill on Tuesday or the new colleagues sitting on the third floor. You type it in and you hear it on the next round, in the voice you pick. You need no studio and no recorded tape for that. Want music only for a while, then you switch the DJ moments off.
On the hour a short news round can follow with the weather and the traffic. You decide which subjects go in. Third-party advertising never comes in between, so no recruitment agency or competitor is advertising in your open-plan office. With more locations you run everything from a single dashboard. Each building keeps its own mood, its own announcements and its own working hours.
Does an office pay per employee or per square metre?
For an office Buma/Stemra charges differently from a shop. There is a separate tariff for work spaces, and square metres do not count in it. A work space is a space the public does not enter and where your staff work. Alongside offices that covers factories and workshops. What counts is the number of people who can hear the music, in brackets. Sena charges per employee too, but draws its bracket lines in other places. So you can sit just over a line at one of them and well inside your bracket at the other.
Few offices know about one threshold, and it can be the whole answer. Below three employees nothing is due. Mijnlicentie.nl names as a condition for a licence that three or more employees can hear the music, in non-public spaces such as canteens, warehouses and offices. The Sena scale does not start until three either. If there are two of you, you pay nothing and you do not need us for that. We say so honestly. Add a third colleague and you land in the lowest bracket at both organisations at once.
With RadioMatic no payment is due to Buma/Stemra or Sena, because the music is generated entirely by AI and there are therefore no rights holders. Buma/Stemra itself states that works made entirely by AI without a human creative contribution do not qualify for copyright or payment. The same applies to Sena. The law requires a phonogram released for commercial purposes, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 285 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 570 |
| Together per year | € 855 |
Sources: Buma/Stemra, work spaces tariff sheet BUM.411.26/01, the binding tariff text for work spaces BUM.132.26/01 with the definition of a work space, Sena, 2026 tariff overview, page 9, table Bedrijfsruimtes / kantoren / werkplaatsen, and mijnlicentie.nl, do I need a music licence for the three-employee threshold. The Buma scale runs by FTE up to 10, 25, 50, 100 and 200. The Sena scale starts at 3 and runs up to 10, 25, 50, 100 and 200. Amounts per year and base tariff, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026.
Work out what you save on your current licence.
Slide in your situation and you will see what you currently pay in music rights every year. That amount disappears, on top of what you save on your current music subscription.
Which music works in an office?
In an office music has a job of its own. It has to make an open floor bearable without anyone starting to listen to it. In an open-plan office everyone hears every phone call and every keyboard. A soft, even layer of music covers that. For colleagues who have to concentrate, that gives more than silence does. Tracks with a lot of words and a recognisable chorus do not help, because then your head starts listening along. So go for little singing, few jumps in volume and an even tempo.
The part of the day does the rest. Before nine it can be brighter, because the first people come in with a coat and a coffee and the floor is still empty. Between ten and twelve it is work time and the music belongs in the background. After lunch many offices have a dip, and something with a bit more pulse fits there. At the end of the afternoon it can loosen up again. With RadioMatic you set that per part of the day and it runs on by itself, without anyone having to click another list at two o’clock.
Not every space in an office wants the same thing. The coffee corner and the reception desk can sound fuller and warmer, because that is where people talk and wait. In meeting rooms you usually want nothing at all during the session and something during the break. Quiet workstations and phone booths belong empty. You put a source of its own in each zone and run them all from the same dashboard.
It works on the equipment already in place
You do not have to replace anything. RadioMatic is a stream and it comes in on what you use now. If you have Sonos in the coffee corner, the stream plays on Sonos. If you have a Chromecast hanging off an amplifier, that works too. If there is a 100-volt system with ceiling speakers overhead, something many office buildings have had in place for years, the stream goes into that system through the line-in on the amplifier. A browser on a PC or a tablet is enough to start.
If your building already has zones per floor or per wing, you keep those zones. If you want something different on the second floor than at reception, you put a source of its own there and run both under one account. With several buildings, every site has a mood of its own under the same dashboard. After your application is approved, usually within five working days, a station is live in ten minutes. The first fourteen days are free to try.
What you can choose from today
Look for music for your office and you end up with Soundtrack, Synerplay and Tunify. Soundtrack has a Dutch page about music for offices. Synerplay and Tunify have a single offering that is the same for every sector.
With all three you are playing music by human creators. That means two extra bills, from Buma/Stemra and from Sena. On its own Dutch licensing page Soundtrack says itself that almost everything is included in the subscription, apart from the public performance licence. You apply for that yourself at Buma/Stemra and Sena. What that costs is set out above.
With RadioMatic your work floor gets a soft layer of music under the phone calls and the keyboards, while the coffee corner and reception sound fuller and warmer and the phone booths stay quiet. Before nine it is brighter, and in the dip after lunch a bit more pulse comes in by itself. Between the tracks your team hears that the Friday drinks start at five or that the evacuation drill is on Tuesday.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, your town, your choice of topics |
| Other people’s adverts | No | Yes | No | No |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
New music every day
The station keeps getting new tracks in the same style, because the music is generated rather than drawn from a fixed list. A track that lands well with your audience comes round more often, and then it is your hit. It was made for your station and plays nowhere else.
It names your business
Between the tracks, DJ voices announce what is going on at your place. Your offer, your opening hours, this week’s deal. That used to need a studio and a voice actor.
It moves with the day
The morning, the rush and the last hour each call for something different. That is set per part of the day and happens by itself, with nobody behind the counter picking a new list.
Local news if you want it
A short bulletin on the hour about your own town, with the weather and the traffic alongside. You choose which subjects you want, or you switch it off entirely.
No one else’s advertising
On an ordinary station the business down the road advertises in between your tracks. With us, nothing comes in between that is not yours.
Every location from one screen
Each site keeps its own mood, its own promotions and its own opening hours, and you run them all from the same place.
A playlist is worn out within two weeks, and on an ordinary station the business down the road advertises in between your tracks. With us the station is yours. Your style, your announcements, and the tracks that land with your audience come round more often.
Questions that come with this
Other kinds of business
- Background music for your co-working space, without Buma and SenaCo-working and flex offices
- Background music in your workshop, without Buma and SenaCar workshop and garage
- Background music in your company restaurant, without Buma and SenaCompany restaurant and staff canteen
- Background music for your petrol station, without Buma and SenaPetrol station and shop
Ready to hear it for yourself?
Request access to the beta. Your own station for your business, 14 days free trial, and monthly cancellation if you pay monthly.