AI radio for business

What is AI radio?

An ordinary radio station plays records by artists, with ads and a host talking about anything but your business. AI radio works the other way round. The station is made for one place, and everything you hear is made for it: the songs, the transitions and what the host says.

The music is generated by an AI model. You do not pick a playlist from a library, you set a direction: which genres, which tempo per part of the day, with or without vocals, and in which language. After that the station grows by itself, with new songs that fit that direction.

You can hear it before you decide anything. The home page has ten stations you can play right away, from a calm morning in a coffee bar to lounge for late evenings.

How is it different from AI music from a library?

Many providers of AI music for business work with a large library. The songs were made once and every customer gets the same ones. That is cheaper than licensed music, but it is still somebody else’s music, and the business next door hears the same.

A station of your own goes a step further. The music is made from your description. A hair salon in Hoogeveen sounds different from a pub in Amsterdam, even if both want soul. Songs can be about your business, the host mentions your business by name, and your own jingles and offers play between the music.

How AI music works and what it means legally is explained at AI music for business.

Why is there no Buma/Stemra or Sena with AI radio?

Buma/Stemra collects for composers and lyricists, Sena for performing artists and record labels. With music generated entirely by AI, none of those makers exist. Buma/Stemra itself states that works made entirely by AI are not eligible for registration or payment. There is no performing artist and the music was never released as a record, so Sena has nothing to collect either.

That adds up. For a shop up to 200 m² with no more than five staff, the levies come to € 608 a year combined in 2026, base rate, and often more for a restaurant or bar. Work out what you pay now with the calculator below. The legal reasoning is at music without Buma and Sena.

What do you need to play AI radio?

No new equipment. The station plays in the browser or as a link on a phone, tablet or computer, and from there to your speakers: Sonos, AirPlay, Bluetooth, Chromecast or the input of your amplifier. Which route fits your speakers is shown in the speaker guide.

A station is ready within ten minutes. You describe your business and your music, we set up the station, and after that you can fine-tune it yourself.