Background music for your beauty salon, without Buma and Sena
If you are looking for music for your beauty salon, RadioMatic gives you your own station with its own mood for each space, calm in the treatment room and a little livelier at reception. Because the music is generated entirely by AI, no payment is due to Buma/Stemra and Sena.
With RadioMatic from € 29.99 per location per month, without Buma and Sena. News and your own announcements with Professional. See all plans
What do you pay now for music in your beauty salon?
Three questions, and you see what you now spend on Buma/Stemra, Sena and your music service.
How big is your business?
What else you get
Clients who recognise the order In a beauty salon the client lies still, with her eyes closed, sometimes for an hour. That is exactly when she hears that it is the same list again. Someone who comes three times a year may hear nothing out of the ordinary. Someone who comes every three weeks recognises the order. With RadioMatic the music is generated and not pulled from a fixed list. The style you set stays, and new music arrives every day. You do not have to put anything together and you do not have to refresh anything.
Your own messages in between At reception you can let something be heard. The DJ moments name your salon and play what you type in. For instance that a new treatment has been added, that you work with gift vouchers or that you are open longer in December.
Music only in the treatment room A client who is waiting has nothing else to do for a moment, so a message like that lands better than a poster next to the mirror. In the treatment room you switch off everything that speaks and keep the music alone. Whether a news round plays on the hour is also something you choose per space.
No advertising from a competitor Advertising from others never comes in between, so the salon in the next street is not advertising in your treatment room. If you work from several locations, or have a practice at home alongside your salon, you run both from a single dashboard. Each location keeps its own mood.
What does music in your beauty salon cost? You pay per member of staff
A separate personal care tariff At Buma/Stemra a beauty salon does not fall under the ordinary background music table. There is its own tariff for personal care, which also covers pedicure, massage and nail care. Under it you pay per member of staff in the treatment space and not per square metre.
A practice at home counts too So a small treatment room with three specialists costs more than a spacious salon with one. The definition also names a practice at home in so many words. If you work from home and receive clients there, you fall under it just as much, with no shop window on the street.
Sena draws its lines elsewhere Sena also charges per member of staff, but draws the lines in a different place. You will want to know that before you take someone on. Buma draws a line straight after the second member of staff, Sena only much further along the scale.
The third member of staff counts With three people you are therefore just over the first line at Buma and still well inside the first bracket at Sena. The third member of staff doubles your Buma bill and leaves the Sena one where it is. If music plays in several spaces within your building, both organisations add your staff together. So they do not charge per space.
No fees for AI-made music With RadioMatic no payment is due to Buma/Stemra or Sena, because the music is made entirely with AI. Buma/Stemra itself says that music made entirely by AI, without a creative contribution from a person, does not qualify for copyright or payment. The same applies to Sena.
What the law and the court say Sena can only collect for a recording that has been commercially released, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Buma/Stemra | € 285 |
|---|---|
| Sena, including the RAAP-PPI surcharge | € 204 |
| Together per year | € 488 |
Sources: Buma/Stemra, Tarief Mechanische Achtergrondmuziek Uiterlijke Verzorging, binding tariff text BUM.141.26/01, the matching tariff sheet BUM.441.26/01, Sena, 2026 tariff overview, page 15, table Behandelruimte & uiterlijke verzorging. The Buma scale runs up to 2 staff, then up to 10 and up to 25. The Sena scale runs up to 5, 10 and 25. The wording “zowel in publiekstoegankelijke bedrijfsruimtes als in een praktijk aan huis” (both in business premises open to the public and in a practice at home) appears in the definitions of BUM.141. Article 8 of that same text provides that numbers of staff are added together where music plays in different spaces within one building. Amounts per year and base tariff, Buma/Stemra excluding VAT, Sena exempt from VAT and here including the RAAP-PPI surcharge of 26.6%. Details of other providers from their own sites, consulted on 23 September 2026. Also used ECLI:NL:RBGEL:2025:6175.
Which music suits the treatment room, and which suits reception?
Soft under the conversation In the treatment room the music has to stay under the conversation. The client is lying on a treatment bed, often wearing less than she finds comfortable. There is talk about skin and complaints, and sometimes about things that are not separate from that.
No jumps and no silences What works there is soft music without sudden jumps in volume and without vocals that ask to be listened to. You also want to avoid silences, because then the conversation from the room next door suddenly becomes clearly audible.
More allowed at reception At reception and at the desk it can be a little more. That is where people pay, book and wait. An even sound is more pleasant there than a silence in which everyone overhears each other’s appointment. This is also the place for a spoken announcement, because the client who is waiting is the only person in your salon with time for it. With RadioMatic you set per space what plays and whether a voice is heard at all.
Long treatments without a fixed order What further sets a beauty salon apart from a shop is the length of the visit. A treatment lasts sixty or ninety minutes in one go. In that time you hear a list of two hundred tracks coming round again, certainly if you come back every three weeks. A station that adds new music every day in the same style keeps the mood the same, without the order becoming recognisable.
It works on the equipment already in place
A simple speaker is enough You do not have to buy anything. RadioMatic is a stream and it plays on what is already there. On a Sonos, through Chromecast, in the browser on the computer at the desk, or through line-in on an amplifier or PA system. If there is a simple speaker on a small amplifier in your treatment room, that is enough. If a ceiling system from a previous supplier is still hanging there, it stays where it is and only what comes out of it changes.
No extra charge per space Playing something different in each space costs nothing extra with us. You hear back within one working day, and after that your station is live in under ten minutes.
What you can choose from today
Suppliers for salons Look for music for your beauty salon and you find Synerplay with its own page for salons, and Backsound with a wellness page that names treatment rooms and relaxation spaces. Tunify offers a package that is the same for every sector.
Two bills there as well And with all three you are playing music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Tunify says itself that for commercial use you need a public performance licence of your own from your copyright organisation. What that costs is set out above.
With RadioMatic the treatment room gets soft music with no voice and no silences in which you catch the conversation from the room next door. At reception the client who is waiting hears something livelier, with your own message about a new treatment or your gift vouchers. If you also work from a practice at home, you run both places from one dashboard.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with Professional, no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, with Professional, your town |
| Other people’s adverts | No | Yes | No | No |
| Several locations | Set up per location | No | Set up per location | Yes, from one place, each with its own mood |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
Frequently asked questions about music in your beauty salon
Other kinds of business
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- Background music for your nail studio, without Buma and SenaBackground music for nail studios
- Background music for your wellness centre, without Buma and SenaWellness centres, sauna and spa
- Music for your yoga studio, without Buma and SenaBackground music for yoga studios
Background music for business. What is allowed, what does it cost and what are your options?
Ready to hear it for yourself?
Try RadioMatic free for 14 days. Your own station for your business, without Buma/Stemra and Sena, and cancel monthly if you pay monthly.
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