Background music for your hair salon, without Buma and Sena

What else you get

No worn-out list for your stylists A hair salon usually runs on a playlist someone put together once and that nobody has looked at since. Your client hears it for an hour. Your staff hear it for eight hours a day, five days a week. With RadioMatic the music is generated rather than pulled from a fixed list. The style stays the same, new music arrives every day, and the tracks that do well come back more often. Your client may not notice. The stylist behind chair three does.

Your own messages in between Between the tracks the DJ moments name your salon. That is where your own announcements go, without a studio or a recorded voice track. For instance that you are open until nine on Thursdays, that a new treatment has been added or that clients can book online. You type it in and you hear it on the next round, in the voice you pick. Want music only for a while, then you switch the voices off.

Local news to chat about On the hour a short news round can follow with what is happening in your town, with the weather alongside. People talk at the chair, and a local item gives your client something to carry on talking about. Advertising from others never comes in between, so the salon two streets away is not advertising in your shop. With more than one location you run everything from a single dashboard. Each salon keeps its own mood and announcements.

Music you can work next to for eight hours

Hairdryers, water and conversation A hair salon has a sound problem most businesses do not have. There is almost always a hairdryer running and water flowing. At the same time someone in the chair is talking to the stylist, sometimes about personal things.

Even level, quiet vocals The music has to fit in between without anyone having to raise their voice. What works for that is an even level without sudden peaks, and tracks in which the vocals do not keep asking for attention. An ordinary chart list does exactly the opposite, because there the dynamics are in the peaks.

Morning and Saturday sound different The hour matters too. In the morning it is quieter and the clients are often older. The late afternoon and Saturday are busy and younger. Many salons put something calm on in the morning and then forget to change it, because nobody at the desk has time to go looking for another list. With RadioMatic you set what you want to hear per part of the day, and after that it runs by itself. If you have a barber section or a separate wash area, something else can play there.

Nobody asks for the radio Your staff hear the music longer than anyone. A client sits for forty minutes, a stylist stands there all day. A worn-out list stands out to them first, and then the question soon comes whether the radio can go on instead. A station that adds new music every day in the same style takes that question away. And you do not bring the ad breaks of a commercial station into your salon.

It works on the speakers already hanging there

Works on Sonos, Chromecast or browser You do not have to replace anything and you do not have to buy anything. RadioMatic is a stream. If you have Sonos, the stream plays on Sonos. If you have a Chromecast hooked up to an amplifier, that works too. If there is an ordinary amplifier with a line-in, you connect a phone, tablet or small box to it. If everything at your place runs through the computer or tablet at the desk, you simply open the station in the browser.

Cutting floor and wash area apart If your salon has two sound zones, the cutting floor and the wash area for instance, you put a separate source in each zone and run both from the same dashboard. With several locations each salon gets its own mood under one account. You hear back within one working day, and after that your station is live in under ten minutes.

What you can choose from today

What there is for salons Look for music for your hair salon and you end up with Synerplay, which has its own page for salons. Backsound and Tunify offer a package that is the same for every sector.

Two extra bills And with all three you are playing music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Tunify says itself that commercial use requires your own public performance licence from your collecting society. What that costs is set out above.