Music for your GP practice, without Buma and Sena
Looking for waiting room music for your GP practice? RadioMatic gives you a station for your practice that softens conversations at the desk and plays your own announcements between the tracks. Because the music is made with AI, you pay nothing to Buma/Stemra and Sena.
With RadioMatic from € 29.99 per location per month, without Buma and Sena. News and your own announcements with Professional. See all plans
What do you pay now for music in your GP practice?
Three questions, and you see what you now spend on Buma/Stemra, Sena and your music service.
How big is your business?
What else you get
The waiting room listens in At the desk of a GP practice the practice assistant asks what the problem is, and the patient names it. A lump, a rash, something nobody likes to say out loud. The waiting room is often a few metres away and listens in, whether it wants to or not.
Sound that masks conversations With RadioMatic that room gets a station with even music that makes such a conversation harder to follow. New music is added every day, and the tracks that suit your practice come back as your own hits. Your practice assistants notice that most, because they hear it all day.
Practice information between tracks What now hangs on sheets of paper by the desk, you play between the tracks. That patients call before ten for an appointment, that repeat prescriptions go through the app or the website, when the flu jab is on and which number to call in the evening and at the weekend. You type it in, and the presenter says it in the next round.
News that suits a waiting room News can be added, national or from your own region, on topics you choose. If you do not want news about disasters or war in the waiting room, you switch the news off or pick only topics that fit, such as the weather and what is happening in your town.
No health insurer adverts Third-party advertising never comes in between. No commercial from a health insurer, no diet pills, no voice selling something to someone waiting for a test result. With an ordinary radio station in the waiting room you cannot arrange that.
What Starter and Professional cost Starter, € 29.99 per location per month, already gives you your own station and the presenter. Professional, € 79.99 per location per month, adds the news and your own announcements and jingles, with unlimited presenters and announcements, and announcements in your own voice. Every track is checked with audio fingerprinting, the technique behind Shazam, and with our own software.
What does music in your GP practice cost? Waiting room and treatment room separately
Two separate Sena licences If you play music by human creators, Sena sends you two licences that run separately. You pay for the waiting room on floor area and for the treatment room per room. The Buma/Stemra bill comes on top of that. You can see this in the calculator on mijnlicentie.nl itself.
What the calculator asks you If you choose a practice there, it asks only for square metres under “Muziek in de wachtruimte” (music in the waiting room) and for square metres and the number of rooms under “Muziek in de behandelruimte” (music in the treatment room). For physiotherapists, midwives and other healthcare practices it is set out on music for your practice.
Only rooms where music plays For the treatment room the Sena table “Medische behandelruimte” (medical treatment room) applies. It sets one condition, that your professional group is in the BIG register. A GP is registered there as a doctor, so for you that is not in question. Sena charges per treatment room in which music plays. A consulting room without music therefore does not count, and in most GP practices nothing plays there anyway.
No fees for AI-made music We checked the amount for the example in the calculator on mijnlicentie.nl on 24 September 2026, and our breakdown matches it to the cent. With RadioMatic that whole amount falls away, because the music is made entirely with AI. Buma/Stemra itself says that music made entirely by AI, without a creative contribution from a person, does not qualify for copyright or payment.
What the law and the court say The same applies to Sena. Sena can only collect for a recording that has been commercially released, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Sena, waiting room per m² | € 323 |
|---|---|
| Sena, one treatment room | € 204 |
| Buma/Stemra, per type of room | € 569 |
| Together per year | € 1,096 |
Sources: Sena, 2026 tariff overview, page 17, the table “Medische behandelruimte”, € 160.94 base per treatment room in which music plays, and page 15, the table “Overige ruimtes” (other spaces), € 255.29 base up to and including 100 m², which we use for the waiting room. The RAAP-PPI surcharge of 26.6% applies to all Sena amounts. Buma/Stemra, mechanical background music, binding tariff text BUM.129.26/01, article 7, which names “wachtruimten zonder horecavoorziening” (waiting rooms without a hospitality facility) in category B. Which category a treatment room falls into is not stated in that text. Doctor is a profession under article 3 of the BIG Act. On 24 September 2026 the calculator on mijnlicentie.nl gave a base tariff of € 1,096.03 per year for the example, € 730.72 after the discount of 33.33% and € 810.40 including VAT. Amounts per year, Buma/Stemra excluding VAT, Sena exempt from VAT. Details of other providers from their own sites, consulted on 24 September 2026. Also used ECLI:NL:RBGEL:2025:6175.
What music suits a GP’s waiting room?
Everyone sits together In a GP’s waiting room everyone sits together. A mother with a child who has a fever, someone of eighty in for a check-up, someone nervous about a result. What suits that room is music that fills the silence without asking for attention.
Calm, even and without silences A calm tempo, no heavy bass, no sudden jumps in volume and no silences between the tracks in which the conversation at the desk suddenly becomes easy to hear. A chart station does exactly the opposite, with ad breaks, jingles and lyrics that demand attention.
Conversations at the desk More happens at the desk than checking in. The practice assistant asks follow-up questions to decide how soon someone needs to be seen, and calls patients back in between with a result or advice. All of those conversations are about things not meant for the waiting room.
A simple step for tomorrow Music does not replace a well-designed desk or a separate room for calls. Even sound at a soft level does make a conversation a few metres away harder to follow, and that is a simple step you can take tomorrow.
Quiet consulting room, soft treatment room Music does not belong in the consulting room. There you listen to a heart, ask questions, and someone tells you things they tell nobody else. In the treatment room, where the practice assistant or practice nurse takes a smear, dresses a wound or syringes ears, soft music makes the silence less bare. There you switch off everything that speaks and keep only calm music. Third-party advertising never comes in between with us in any case.
It runs on the equipment already in place
Plays on what is already there You do not have to buy anything. RadioMatic is a stream, and it plays on Sonos, through Chromecast, in a browser on the computer behind the desk or through the line-in of an amplifier that is already there. If the waiting room has a ceiling system from a previous supplier, it stays where it is and only what comes out of it changes. A simple speaker in the treatment room is enough.
Two rooms, two zones You set up the waiting room and the treatment room as two zones in the same dashboard. Music with your announcements in the waiting room, only soft music in the treatment room. With music by human creators that split costs money, because as soon as different music plays in each space Buma/Stemra charges per space. With us the amount does not change.
Care groups and more locations If you have more than one location, each gets its own station under one account. If your practice is part of a care group with ten or more locations, we put together a tailored proposal. Call Jonathan on +31 50 201 33 07, or message him with the WhatsApp button. You hear back on your application within one working day, and after that your station is live in under ten minutes.
What you can choose from today
Suppliers for all of healthcare Look for music for your GP practice and you find suppliers for healthcare as a whole. Synerplay has a healthcare page that names GP practices, and according to that page charges € 312 per year on an annual subscription. Zorg & Muziek (care and music), the healthcare arm of BCM Stream, has its own page for GP practices. No prices are listed there.
You pay the licences yourself With both you play music by human creators, and that brings Buma/Stemra and Sena with it. Synerplay says itself that you pay those two licences directly to the rights organisations. Zorg & Muziek writes on that page that you are obliged to pay both. What that costs is set out above.
With RadioMatic your waiting room gets calm music that softens the conversation at the desk, with your own announcements in between about repeat prescriptions, the flu jab or the number for evenings and weekends. In the treatment room you keep only soft music. If you have more than one location, you run them all from one account.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with Professional, no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, with Professional, your town |
| Other people’s adverts | No | Yes | No | No |
| Several locations | Set up per location | No | Set up per location | Yes, from one place, each with its own mood |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
Frequently asked questions about music in your GP practice
Other kinds of business
- Music for your practice, without Buma and SenaFor medical practices
- Music for your dental practice, without Buma and SenaFor dental practices
- Background music for your pharmacy, without Buma and SenaPharmacies and health centres
- Music for your physiotherapy practice, without Buma and SenaFor physiotherapy practices
Background music for business. What is allowed, what does it cost and what are your options?
Ready to hear it for yourself?
Try RadioMatic free for 14 days. Your own station for your business, without Buma/Stemra and Sena, and cancel monthly if you pay monthly.
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