Music for your practice, without Buma and Sena
Looking for background music for your practice? With RadioMatic you pay one amount per location, for your waiting room and your treatment rooms. Because the music is made with AI, you pay nothing to Buma/Stemra and Sena.
With RadioMatic from € 29.99 per location per month, without Buma and Sena. News and your own announcements with Professional. See all plans
What do you pay now for music in your healthcare practice?
Three questions, and you see what you now spend on Buma/Stemra, Sena and your music service.
How big is your business?
What else you get
No adverts in the waiting room In a practice what matters most is often what you do not hear. With us no third-party advertising comes in between the music, not in the waiting room and not in the treatment room. No offer from an insurer, no commercial, no voice selling something to someone waiting for a result. With an ordinary radio station in the waiting room you cannot arrange that.
Your messages in the waiting room What you do play is up to you. In the waiting room a short announcement between the tracks often lands better than a note on the desk. For instance that appointments can be moved through the website, or what to bring to a check-up. In the treatment room you switch off everything that speaks and keep only the music. You set that per room, from the same dashboard.
Music made for your station The music is made for your station rather than taken from a shared catalogue. New music keeps arriving in the same style. Your own people notice that most, because they hear it all day. Across several locations each practice keeps its own settings and opening hours under one account.
What does music in your practice cost? Waiting room and treatment rooms separately
Two separate Sena bills If you play music by human creators in a midwifery practice, a physiotherapy practice or a GP practice, you get two Sena bills that run separately from each other. You pay for the waiting room on floor area and for the treatment rooms per room.
See it in the calculator You can see that in the calculator on mijnlicentie.nl itself. Under “Muziek in de wachtruimte” (music in the waiting room) it asks only for square metres. Under “Muziek in de behandelruimte” (music in the treatment room) it asks for square metres and the number of rooms. The Buma/Stemra bill comes on top of that.
Only with BIG registration For the treatment rooms the Sena table “Medische behandelruimte” (medical treatment room) applies. It comes with one condition. The licence only applies if your professional group is in the BIG register. For a midwife that is clear, because that profession is in the register.
Unclear for podiatrists For a podiatrist it is different, because that is a protected training title and people who hold it are not in the BIG register. Sena names no profession at all and writes nowhere which table does apply to a podiatrist. So we do not fill it in for you here. Ask Sena before you file a declaration, and ask for an answer on paper. With RadioMatic you do not need to ask.
No fees for AI-made music We checked the amount for the example in the calculator on mijnlicentie.nl, and our breakdown matches it to the cent. With RadioMatic that whole amount falls away, because the music is made entirely with AI. Buma/Stemra itself says that music made entirely by AI, without a creative contribution from a person, does not qualify for copyright or payment.
What the law and the court say The same applies to Sena. Sena can only collect for a recording that has been commercially released, and on that ground Sena lost in court in 2025. The full reasoning is in our legal memorandum.
| Sena, waiting room per m² | € 323 |
|---|---|
| Sena, two treatment rooms each | € 408 |
| Buma/Stemra, per type of room | € 569 |
| Together per year | € 1,300 |
Sources: Sena, 2026 tariff overview, the table “Medische behandelruimte”, € 160.94 base per treatment room per year, with the RAAP-PPI surcharge of 26.6% on all Sena amounts. Buma/Stemra, mechanical background music, binding tariff text BUM.129.26/01 article 7, which names “wachtruimten zonder horecavoorziening” (waiting rooms without a hospitality facility) in category B. Which category a treatment room falls into is not stated in that text. Midwife is a profession under article 3 of the BIG Act, podiatrist a training title under article 34. On 22 September 2026 the calculator on mijnlicentie.nl gave a base tariff of € 1,299.78 per year for the example, € 866.56 after the discount of 33.33% and € 946.24 including VAT. Details of other providers from their own sites, consulted on 22 September 2026. Also used ECLI:NL:RBGEL:2025:6175.
A waiting room asks for something different from a treatment room
Shielding talk at the desk Waiting room music in a practice has a job that goes beyond atmosphere. In a waiting room someone sits close to the desk. What is discussed there is often medical, and the queue behind the desk does not need to follow it word for word.
No spikes and no silences Even sound at a soft level makes such a conversation harder to make out. What works is music without sudden jumps in volume, without lyrics that demand attention and without silences in which a conversation suddenly becomes clearly audible. An ordinary chart playlist does exactly the opposite.
Soft beneath a private conversation A treatment room is a different situation. There someone lies on a treatment table, often with fewer clothes on than they find comfortable. They are talking to you about something they tell nobody else. The music belongs underneath that conversation. So softer than in the waiting room, calmer in tempo and without vocals asking to be listened to. When you have to explain something or the patient has to point something out, the music should not get in the way.
Speech only where you want it That is why our DJ moments and news rounds play only where you want them. In a waiting room a spoken announcement often lands better than a poster on the wall, because people are sitting there waiting anyway. Think of your opening hours, rescheduling an appointment or what to bring to a check-up. In a treatment room you switch off everything that speaks and keep only the music. Third-party advertising never comes between the tracks with us in any case.
It runs on the equipment already in place
Nothing to buy You do not have to buy anything. RadioMatic plays on a Sonos, through Chromecast, in a browser on the computer behind the desk, or through line-in on an amplifier or a PA installation already there. If your treatment rooms have a simple speaker on a small amplifier, that is enough. If the waiting room already has a ceiling system from a previous supplier, it stays where it is and only what comes out of it changes.
Different music in each room You can have something different playing in each space, and you arrange that in the same dashboard. With music by human creators that is exactly what costs extra. Buma/Stemra adds the floor areas together as long as the same music from the same source plays in different spaces.
Buma charges per room If each space plays something different, Buma/Stemra charges per space. Different music in the treatment room than in the waiting room therefore costs money there. With RadioMatic that is one slider in the dashboard.
What you can choose from today
Two suppliers for healthcare Look for music for your practice and you find two suppliers that focus on healthcare. Synerplay has a healthcare page and names GP practices, dental practices, physiotherapy and hospitals. You choose from three subscriptions with separate add-ons, a music computer is sold separately, and you can try it for a month without payment details.
45 years of music for care Zorg & Muziek (care and music) is the healthcare arm of BCM Stream. According to its own site BCM has been supplying music to care and welfare for 45 years, from GPs and hospitals to childcare and disability care. Tariffs are not listed.
Two extra bills With both of them you play music by human creators. That means two extra bills, from Buma/Stemra and from Sena. Synerplay says itself that you arrange those two licences directly with the rights organisations. What that costs is set out above.
With RadioMatic your waiting room gets even music that dampens conversations at the desk, with your own announcements in between, such as how to reschedule an appointment. In the treatment room you switch off everything that speaks and keep only calm music. If you have more than one location, you run them all from one account.
Why RadioMatic is something other than a playlist or the radio
A business owner who wants music on the premises usually picks from three things. A playlist from a streaming service, an ordinary radio station, or a royalty-free music package. This is where they differ.
| Playlist | Ordinary radio | Royalty-free | RadioMatic | |
|---|---|---|---|---|
| New music | Fixed list | Yes, but not your choice | Limited catalogue | New every day |
| Music that is yours alone | No | No | No | Yes, your own hits |
| Fits the time of day | Switch it yourself | No | Switch it yourself | Automatic |
| Names your business | No | No | No | Yes |
| Your own offers | No | Only if you buy advertising | No | Yes, with Professional, no studio |
| Local news and weather | No | Yes, the station’s | No | Yes, with Professional, your town |
| Other people’s adverts | No | Yes | No | No |
| Several locations | Set up per location | No | Set up per location | Yes, from one place, each with its own mood |
| Buma/Stemra and Sena | Payable | Payable | See the terms | Not payable |
Frequently asked questions about music in your practice
Other kinds of business
- Music for your physiotherapy practice, without Buma and SenaFor physiotherapy practices
- Music for your GP practice, without Buma and SenaFor GP practices
- Music for your dental practice, without Buma and SenaFor dental practices
- Background music for your pharmacy, without Buma and SenaPharmacies and health centres
Background music for business. What is allowed, what does it cost and what are your options?
Ready to hear it for yourself?
Try RadioMatic free for 14 days. Your own station for your business, without Buma/Stemra and Sena, and cancel monthly if you pay monthly.
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